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Facebook Home Services: What Business Owners Need to Know

      • Doors
      • Drywall & Plaster
      • Electrical
      • Fans
      • Fences
      • Fireplace & Wood Stoves
      • Flooring
      • Foundations
      • Furniture
      • Garage
      • Glass & Mirrors

      • Gutters
      • Handyman Services
      • Hazardous Materials
      • Heating & Cooling
      • Home Tech
      • Insulation
      • Lawn & Garden
      • Locks & Security
      • Moving
      • New Homes & Remodeling
      • Other Home Professionals

      • Outdoor Structures
      • Painting
      • Pest & Animal Control
      • Plumbing
      • Pools & Spas
      • Roofing
      • Siding
      • Tile
      • Walls and Ceiling
      • Windows

What Should I Do Now?

You should do the same thing we’re doing: keep watching it. While this is certainly on our radar and something we will be testing, because it’s so new (it hasn’t even fully rolled out yet) there are no conclusions to draw.

If it goes the way Facebook is betting on—which is having users go to Marketplace Services to find professionals instead of asking Facebook friends for recommendations—this could be a game-changer for how homeowners find and book home services professionals. As of last year, Marketplace had been growing at a rate of 18 million new listings per month. Today, one out of three U.S. Facebook users use Marketplace each month to buy or sell across the 71 countries where it’s live.

If it goes the same way it did when Facebook launched a similar platform in 2015 (I bet you didn’t even know that other platform existed), this could be another epic flop.

Regardless, you should prepare in four main ways:

      1. Clean up your page and “about” section on your Facebook Business page. Make sure everything is filled out, it’s fully optimized, and all the right settings are enabled (reviews, filters, and restriction settings)
      2. Work on getting more reviews on both your partner platform and your Facebook page
      3. If you already have one, sync your HomeAdvisor, Porch, or Handy account with your Business Page. You can do this from your Business page under “Settings” > “Partner Apps and Services” > “Add Service”

how to sync homeadvisor with Facebook


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About The Author: Betsy is the social media lead and a digital marketing expert with Blue Corona. When she’s not managing Blue Corona's digital content campaigns she’s urban exploring, hiking with her dog, or teaching horseback riding lessons. Twitter: @educatedbets
View more blogs by Betsy McLeod