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How to Advertise Your Business on Nextdoor
As a business owner, being aware of the latest trends in social media is incredibly important. If you want to grow your business, social media marketing is key—so, what’s the up-and-coming trend?
Nextdoor. It’s a social media app made up of your actual neighbors. Essentially, Nextdoor takes a large neighborhood and makes it feel small and connected. Think of it as a modern, socially competent version of a community email list. Users can post neighborhood news, offer items for sale, ask for help finding lost pets, or organize a summer BBQ—and they can expect a trustworthy, helpful response!
How Can Nextdoor Help Your Business?
But, what can a social app for neighborhoods do for your business? Unlike popular social platforms where users are looking to post cat memes, well-timed jokes, and political commentary, Nextdoor is a place neighbors go when they need something. Whether they are in need of advice, a service, or just want to disseminate neighborhood news, Nextdoor’s users are accepting of new information and recommendations.
This may sound like an obvious statement, but social media is for being social. Nextdoor’s philosophy, like that of most social networks, is that a recommendation from someone in your community carries more weight than, say, a Yelp review from a stranger on the Internet, or a carefully calculated Google advertisement.
As a business owner, you can—and should—capitalize on the fact that users take recommendations from people in their social circles.
What Types of Businesses Would Benefit from Advertising on Nextdoor?
Local businesses are going to do best on Nextdoor. People trust the opinions and recommendations of friends, family, and neighbors more readily than anonymous reviews online—so, businesses should utilize this mindset.
Local businesses have the opportunity to thrive on Nextdoor because they are owned and operated by local people who are likely users of the app. Perhaps your neighbor on the corner owns a local remodeling firm, and Dave down the street is co-founder of an HVAC company. Maybe you are a partner at a nearby law firm, or your wife owns a bakery in town. By making it known that you are a business owner, each and every one of you has the opportunity to make a splash on Nextdoor.
You’re all connected on the app, but if you are not properly promoting your company through this network, you’re truly missing out!
How Your Business Can Leverage Nextdoor
Nextdoor users typically want to know about businesses and services offered in their communities, especially small business endeavors and offers from neighbors. However, unlike other social networks, the app respects the fact that users do not want to be bombarded with unsolicited marketing and advertising. So, how do you use this network to get the word out about your business?
- List your business on Nextdoor. It’s encouraged that you claim your business page so neighbors can easily find your business when they are looking for recommendations.
- Add your business affiliation to the bio of your user profile. By adding your business name to your profile, you are branding yourself as an authority on that company. It may spark conversation among neighbors and naturally spread information about your services.
- Respond to requests for recommendations with your business information. If you are up-front about being affiliated with the business you are recommending, then it is acceptable to promote your business to neighbors seeking recommendations for services you offer.
- Announce commercial events in the Events Calendar. Users can create events and invite neighbors through the app’s calendar feature. It’s a great way to get the word out about a sale or promotion your business is running.
At the moment, no formal advertising is available to businesses on the app. However, Nextdoor is actively working on solutions for local businesses to offer paid advertising solutions in their communities without turning off current users from the platform.
Nextdoor Tips for Businesses
Nextdoor does not allow formal advertisements just yet—but, that shouldn’t stop you from using this social network as a means of promotion. That being said, there are few rules for business owners looking to post about their companies or services on the network. Follow these best practices to get the most from your Nextdoor efforts.
- Never make unsolicited posts about your business in the newsfeed. All users in your neighborhood can see the newsfeed, and Nextdoor aims to avoid spam-like posts to every user’s device.
- Keep your event posts in the Events Calendar. Posting commercial events in the newsfeed violates Nextdoor’s user guidelines.
- Post your “Help Wanted” ads in the Classifieds section. If you are seeking new hires for your business, consider posting a job description and personal contact information in the classifieds.
- Always disclose your relationship to a business. Before posting a recommendation, a classified ad, or event make sure to include how you are related to the business. If you are the owner, tell your neighbors—honesty is an important value for Nextdoor.
- Consider conflicts of interest. Recommending businesses and services is something your neighbors will love, but make sure your answers are genuine. Nextdoor likes to remain local, so be transparent about your connections if any exist.
Need Help with Your Social Media Marketing Strategy?
Managing and continuously curating Nextdoor and many other social accounts can be lucrative for your local business. Keeping up with it all, however, can be a lot for an overworked business owner. Fortunately, you don’t have to go it alone! To get the best results, let Blue Corona handle every aspect of your social media marketing and strategy.
About The Author: Katie is a Content Marketing Specialist at Blue Corona. When she’s not writing spectacular content or helping small business owners grow their companies, you can find her online shopping, binge-watching Netflix, or cheering on the Tar Heels.
View more blogs by Katie Cauthen