Construction Marketing
Is your construction marketing strategy producing the leads, sales, and revenue you want it to? If the answer is no, you aren’t alone—55% of your peers are having the same problem. Why? Because they’re using an outdated or poorly executed marketing strategy.
Your customers (both B2B and B2C) now go online to find a contractor, making your website your number one marketing asset and 24/7 online sales representative. But, not only do you need a great website, you need to generate website traffic and convert visitors into repeat customers. That’s where we come in.
Why Choose Our Construction Marketing Company?
If your current construction marketing company isn’t pulling their weight or if you need some extra manpower to drive your marketing strategy, we’re your solution. We KNOW the construction industry—since opening our doors in 2008, Blue Corona has established and maintained a reputation as the best marketing company for construction and commercial contractors.
See how Blue Corona can increase your leads and sales, reduce marketing costs, and differentiate your brand in the marketplace. Contact us today and start dominating the web, or learn more about our digital marketing for construction companies below.
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Construction Marketing Services
Wondering how to grow a construction business? All it takes is a few digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services we recommend below, and we can’t wait to help your construction company grow!
Digital Competitive Analysis
Content Marketing
Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
Email Marketing Campaigns
Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
Facebook Advertising Campaigns
Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
Conversion Rate Optimization
Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped construction companies double, triple, and even quadruple their website conversion rates.
Website Design & Development
Linkedin Advertising Campaigns
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Marketing
Smart Selling & Lead Recovery
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
Branding And Creative Services
No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Strategy And Analytics Consulting
Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
Local SEO
Search engines spit out different results based on proximity, which is why local SEO for construction companies is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.
Website Chat Services
Blue Corona Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Lead Recovery
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Blue Corona’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
Video Marketing Services
Video is 50 times more likely to rank organically in the search results than text pages, and U.S. consumers now watch up to 6 hours of digital video a day. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
Our Construction Marketing Services in More Detail
The Best Marketing Channel for Construction Companies? Your Website.
Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website?
Think of where your customers—both B2B and B2C—spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Improve Your Search Engine Rankings With SEO & Content Marketing for Construction Companies
For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing contractor websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the Web.
- You must create web page after web page of unique, relevant, and remarkable content. Yes, even though you’re in the construction industry, you need volumes of online content. Most B2B construction buyers perform between 8-12 online searches online before engaging with a company and can make decisions based on digital content alone. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).
- You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
Connect With Customers Using Local Search Engine Optimization
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:
These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.
Get More More Construction Leads—Fast—With Pay per Click Advertising
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.
If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Stay in Touch with Customers Via Email Marketing
When it comes to laying a foundation and putting up walls, you’re the expert. But when it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Construction email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Blue Corona provides turn-key, “do it for me” email marketing solutions for construction companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
Video, Live Chat, and Social Media Marketing for Construction Companies
Determine the True ROI of Your Marketing Strategies with Tracking & Analytics
If you’re like most construction companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which construction marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your construction company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Wondering How to Promote Your Construction Business? It All Starts With Contacting Our Construction Marketing Company
Blue Corona is much more than a construction marketing company—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us.
Contact us today and we’ll refer you to our happy construction clients!
Construction Marketing FAQs
What is digital marketing?
Why invest in digital marketing?
About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What digital marketing services do you provide?
Which online marketing services are best for my business?
Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
How much do digital marketing services cost?
What is inbound marketing?
What is your reporting and communication process?
Case Study
15:1 ROI from Digital Marketing by Blue Corona
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What Makes Blue Corona Different
At Blue Corona, we try and let our clients speak for us. Take a look at our construction marketing reviews and hear straight from contractors just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
- You Don’t Have to Worry About Long-Term Contracts.We won’t handcuff you for a specific amount of time. Ever.
- You’ll Own Every Single Deliverable, From Your Website to Your Content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll Optimize Your Marketing Costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You Get the Peace of Mind That We Will Bend Over Backward for You. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You Get Detailed Monthly Reports (you can actually understand) that connect campaign performance to your bottom line.
Partnerships & Awards
