Pay Per Click Advertising for Contractors

Want more leads and booked jobs for your contracting business? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy contractors know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.

If you search Google for a keyword or keyword phrase relevant to your business and you don’t see your website on the first page, you’re choosing to send prospective customers to competing contractors.

If you’re a contractor or you manage the marketing efforts for a contracting company and you’re looking for a company to help you improve your pay per click (PPC) campaigns, you’ve come to the right place! Blue Corona has a proven track record helping contracting companies measurably improve their PPC return on investment. We are a Google Premier Partner, a distinction reserved for the top 3% of all North American Google partners, as well as a Bing Partner.

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Our PPC Process for Contractors

Our process for PPC is similar to our approach to contractor marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outranking you on the web for your services
  • Analyzing search terms, monthly search volumes, and more in your market
  • Researching keywords to find what and how your customers are searching for your services
  • Creating copy for high-performing ads
  • Split-testing ad copy
  • Conducting competitor research on ad copy
  • Tracking average positions by campaign
  • Tracking click-through-rate
  • Tracking cost-per-click
  • Tracking leads, calls, sales, and revenue by campaign
  • Managing and tweaking bids for each campaign
  • Monitoring keyword search queries and adjusting bidding
  • Monitoring the average position, click-through-rate, and cost-per-click
  • And more optimizations for campaign improvement
  • Landing page optimization
  • Display advertisement campaigns
  • Retargeted ads and remarketing campaigns
  • LinkedIn advertising campaigns
  • Paid social media marketing campaigns

Penguin Air, Plumbing & Electrical

Penguin Air, Plumbing & Electrical
Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

American Vintage Home
Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Arctic Air Conditioning
Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

The Benefits of PPC Advertising for Contractors

Visibility & Revelance The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many contractors continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising – they’ll pay  for things that are otherwise free – like the radio or TV – just to avoid commercials. Online marketing strategies like pay per click advertising, only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “home contractor in Maryland” needs and is interested in finding a contractor! Highly Controllable & Manageable ROI Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many contractors make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for contractors in the country and we can say, without question, that the contractors having the most success marketing their businesses online use bothstrategies.

Pay per click advertising offers several advantages over SEO:

  • PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
  • PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
  • The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
  • The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign

How Blue Corona Helps Contractors with PPC

For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many contractors have. PPC platforms like Google AdWords and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many contractors generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.

Blue Corona has a proven pay per click setup and management system specifically designed for contractors.

Unlike other Pay Per Click companies, Blue Corona started as a measurement and tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.

For example, wouldn’t it be nice to know which keywords generate the best phone leads?  We track that and adjust your account settings to emphasize the keywords that produce the best results!

Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!

If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your contracting business!

We also offer website design and development services for contractors »

PPC Case Study

Contractor Earns A 794% Return On Ad Spend

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What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our contractor PPC clients:

  • A dedicated Account Manager, someone that understands business and paid search, to be your guide
  • Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)
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Customized Digital Marketing Strategies

we build your strategy to help you outrank and outperform the competition

// Home Services Marketing

SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).

Elevate Your Brand Presence

with a new website

// Website Design & Development

At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:

  • Website design and development
  • Hosting
  • Security
  • Webmaster support

Capture & Convert More Leads

without spending a dollar more on marketing

// Maximize your marketing 

Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:

  • Answer more calls
  • Increase your website conversion rate
  • Book more jobs
  • Provide best-in-class customer experience