Google Local Services Ads Management for Restoration Companies
Become a Google Guaranteed Restoration Contractor
Restoration companies can now advertise on Google’s Local Services advertising platform, an affordable strategy to generate verified, local leads for your company. With Local Services advertising, you get found more easily on Google search results and connect with more qualified consumers in your market.
Blue Corona has years of expertise growing leads and revenue for restoration companies by leveraging Local Services ads. Our Local Services advertising management services include:
- Program Application & Google Guaranteed Badge – Our team guides you through the entire Local Services application and helps you earn the Google Guaranteed badge.
- Profile Setup – Optimize your Local Services profile for greater visibility on local search results.
- Ad Setup & Campaign Launch – We handle the nitty-gritty of setting up and launching your campaigns so you don’t have to.
- Ad Bidding & Ongoing Management – We keep your phones ringing with verified leads from qualified customers in your market.
- Advertising Tracking & Reporting – We’ll tell you exactly how your Local Services campaign is performing and provide proactive recommendations to improve ROI.
- Lead Dispute – You get reimbursed from Google for unqualified leads generated from Local Services. Blue Corona handles the dispute process for you, allowing you to focus on running your business.
Contact us online to learn about our Local Services ad management services and the process for becoming a Google Guaranteed restoration company.
What’s Included in Our Local Services Ads Management for Restoration Companies?
Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process. We cover it all from start to finish, including:
Program Application & Google Guaranteed Badge
Restoration companies gain a competitive edge with the Google Guaranteed badge, but many companies can’t manage the rigorous verification process alone. Blue Corona has helped countless companies through this verification, outlining everything needed across licensing, insurance, and background checks.
Profile Setup
Google Guaranteed restoration contractors get an optimized business profile to showcase the most valuable aspects of their services to local customers. Your Local Services profile can be seen by any user who clicks on your ad. Blue Corona helps establish this profile and provides insight on how to make an impact, such as including unique value propositions that help you stand out from competitors in the area.
Ad Setup & Campaign Launch
Next, Blue Corona helps identify which products and/or services will generate the best marketing results for your company. For restoration companies, some common choices include: Water damage cleanup/repair, flooring, mold inspection, mold removal, painting, plumbing, remodeling, roofing, sewage cleanup, and more.
Ad Bidding & Ongoing Management
With your campaign up and running, Blue Corona helps fine-tune the details to optimize lead generation. We work with you to optimize your Local Services bidding strategies, budget, services offered, and more. This helps maximize the ROI from your Local Services investment, increasing leads and saving you money in the process.
Advertising Tracking & Reporting
Track ad performance and just how well your Local Services ads are performing with detailed cost per lead monitoring and revenue attribution from Blue Corona. We connect Local Services to your bottom line with complete campaign tracking and reporting, monthly report calls to review campaign performance, and proactive recommendations to ensure your Local Services campaigns keep increasing leads and sales for your business.
Lead Dispute
Google Guaranteed restoration companies may dispute any unqualified Local Services leads with Google to receive a refund on your account. Blue Corona manages this process on your behalf to make lead dispute management easy. This allows you to focus on running the day-to-day of your business, while our team handles the nitty-gritty of saving you money on Local Services advertising for your restoration business.
Is There a Difference Between Local Services Ads and Pay Per Click Advertising?
Though similar, there are three important distinctions between Local Services ads and pay per click advertising for restoration companies.
Pay Per Lead vs. Pay Per Click (PPC)
- Local Services – Local Services ads are pay per lead advertising, which means you pay Google only after you’ve generated a lead.
- PPC – PPC ads (like Google Ads) are pay per click advertising, meaning you pay Google whenever searchers click on ads – even if they don’t convert to a lead.
Google Guaranteed Badge vs. No Google Guaranteed Badge
- Local Services – Restoration companies receive a Google Guaranteed badge when advertising through Local Services. This verification proves that you’re a Google-approved restoration provider.
- PPC – Restoration companies who advertise only on Google Ads don’t earn the Google Guaranteed badge or any of the above Local Services benefits.
Lead Dispute vs. No Lead Dispute
- Local Services – Restoration companies advertising on Local Services can dispute non-leads with Google to get their money back. At Blue Corona, we handle all lead disputes with Google on your behalf.
- PPC – Unverified leads received through Google Ads or PPC advertising aren’t eligible for dispute.
Dispute Unqualified Leads to Save Marketing Dollars
Any time an unqualified lead clicks an ad, you can dispute that lead with Google to receive a refund on the click. With Blue Corona’s help, this process is easy. We flag the call in our database and submit all paperwork to Google to help you maximize the value of your marketing spend.
Local Services Ads Ranking Factors
Not just any local services profile will be enough to generate marketing value. For optimized ad campaign results, you’ll need to consider a few of Google’s primary ranking factors:
- Number of reviews and average review rating – Companies with many reviews on Google My Business tend to rank better, particularly when they have a high aggregate review rating.
- Responsiveness – By answering clients’ Local Services calls promptly, you can generate better ranking value.
- Searcher Proximity – Companies with places of business that are geographically near their markets rank better in local search, so list your target locations on your Google My Business listing (as well as your other NAP citations).
- Maximum bid – The amount you bid per lead will affect rankings, as well as your bidding strategy itself. Discover more about Local Services ads bidding here.
At Blue Corona, we’ll streamline your Local Services profile for you in accordance with Google SEO best practices. Let us manage the details while you focus on your business!
The Leader in Restoration Company Marketing
If you’re a restoration service provider seeking more leads, let Blue Corona show you the way. We’re an industry leader in restoration company marketing those partners with restoration businesses of all sizes.
Contact us online today!
You Might Also Be Interested In
- Digital Marketing Services for Restoration Companies
- Website Design Services for Restoration Companies
- SEO for Restoration Companies (Search Engine Optimization)
- PPC for Restoration Companies (Pay Per Click)
- Email Marketing for Restoration Companies
- Social Media Marketing for Restoration Companies
- Lead Recovery
- Website Chat Services for Restoration Companies (Blue Corona Chat)
Case Study
24:1 ROI from Google Local Services Ads
Download – SEO Case Study Form
Why Select Blue Corona Over Other Local Services Ad Management Companies?
At Blue Corona, we try and let our clients speak for us. Take a look at what other contractors like you have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You Don’t Have to Worry About Long-Term Contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll Own Your Ad Creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
- You’ll Optimize Your Marketing Costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
- You Get Detailed Monthly Reports (you can actually understand) that connect Local Services performance to your bottom line.
Partnerships & Awards
