SEO for Home Builders & Architects
Want to Attract More Buyers? Do It with SEO for Architects and Home Builders
The way people look for and purchase homes has changed drastically over recent years—90% of buyers now turn to the internet to solve all their housing needs, from finding out how to get a mortgage to making that final decision. In fact, 53% of buyers start their search online, frequently on a search engine. Since 55% of searchers click on one of the first three entries of Google’s search results, if your website isn’t in the top three, you’re losing listings to your competitors. That’s where SEO comes in.
Go to Google and search, “custom home builders city, state”, or “architects city, state”. If you don’t see your website listed on the first page, you’re losing leads and sales to your competition. Blue Corona can help.
Why Choose Blue Corona for Your Builder SEO Services?
Why choose Blue Corona? We know:
- How to navigate through housing discrimination regulations and comply with NAR internet advertising policies
- How to develop long-lasting relationships with home buyers
- How to best position your agency or company’s brand in your marketplace
With us, you get more than SEO campaigns—you get SEO results. You can trust that our team of digital marketing experts has extensive experience helping architects, remodelers, and custom home builders generate more qualified website traffic and convert more website visitors into leads and booked jobs. Scroll down to learn more, or contact us now!
SEO for Home Builders: What's Included
Complete a Competitor Analysis
- Establish your baseline for website code and structure, content, local visibility, and off-site citations
- Stack you up against local competitors currently outranking you on the web for your home building services
- Analyze architect and home builder keywords and search terms, monthly search volumes, and more in your market area
- Create actionable revenue goals and corresponding sales-driving SEO plan
Optimize Website Content and Code
- Install advanced Google Analytics and call tracking
- Make your home builder website fast, secure (optional but recommended), and mobile-friendly
- Edit your website's code and structure to be in line with best SEO practices
- Edit and optimize your existing website pages for search visibility and content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, and navigational links) to ensure an optimal experience for your customers
Create New Website Content and Creatives
- Publish targeted, well-written website content that improves your local search rankings for home builder keywords and provides a seamless user experience
- Create SEO-optimized creative content assets like housing infographics and listing video tours
- Optimize and create content for voice search and digital assistants
Optimize and Create Local Citations (Local SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Zillow, Trulia, and more
- Optimize your company's Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company's Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
Analyze, Monitor, and Report Monthly Progress
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what's coming next
- Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
- And more!
Track and Tweak Your Home Builder SEO Campaign
- Monitor your home builder keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top three competitors
- Monitor real estate keywords and search trends
- Continually optimize and pivot your campaign for better performance over time
SEO for Architects & Home Builders: What You Get When You Work with Us
If you’re like most architects and custom home builders, you probably get 100 emails a day promising to rank your website at the top of Google. Like most things in life, if it sounds too good to be true, it IS! With millions of self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction, but we can help you make sense of it all. We provide total transparency and we deliver SEO results in terms you can actually understand (not digital marketing jargon)!
Three things are required if you want your website to rank above your competition for your top keywords and phrases:
- Your website code needs to be fast, secure, mobile-friendly, and easy for search engines to find, read, index, and rank.
- Your onsite content (copy/text) must establish your company as an authority in the home building industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
When you hire Blue Corona, we’ll audit your website and overall online presence and build you a plan to improve the factors above. The end result, for many of our clients in the building industry, is an exponential increase in website traffic, leads, and sales! We have the case studies and success stories to back up our claims.
For example, Bruce Wentworth, a top architect located in Chevy Chase, MD, hired us to optimize his main website as well as his blog, AsktheArchitect.org. Non-branded organic search traffic to his main website, a key measure of builder and remodeling SEO success, has increased more than 500% since Bruce hired Blue Corona. Traffic to his blog increased from less than 100 visits per month to over 1,900 – in less than 6 months!
Our Home Builder SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most digital marketing companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue, and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero-sum game, meaning that in order for your website to move higher up in the organic search results, you must leapfrog websites currently ranking better than you. One of the most common questions architects and custom home builders ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other architecture firms and custom home building companies in your area.
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Home builder keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements to Your Website's Content and Code
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing that Resonates with Today's Homebuyers
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most architects and custom home builders hate creating website copy! That’s okay—we know the industry and we know how to generate effective digital marketing results. Blue Corona has professional copywriters (in-house, U.S.-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for architects and custom home builders.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your architecture firm or custom home building company grow with SEO! Download one of our case studies or get a free website analysis today!
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
In all SEO packages, we include:
- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
Case Study
Contractor Generates A 128% Lead Increase
Download – SEO Case Study Form
What Makes Blue Corona Different
At Blue Corona, we try and let our clients speak for us. Take a look at our search engine optimization reviews and hear straight from them why we are the best SEO company for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Let’s get down to the details. We can offer you a few guarantees other SEO companies can’t:
- You Don’t Have to Worry About Long-Term Contracts.We won’t handcuff you for a specific amount of time. Ever.
- You’ll Own Every Single Deliverable, From Your Website to Your Content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll Optimize Your Marketing Costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You Get the Peace of Mind That We Will Bend Over Backward for You. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You Get a Dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You Get Detailed Monthly Reports (you can actually understand) that connect campaign performance to your bottom line.
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