Local SEO Services for Painting Companies
Increase Leads & Booked Appointments with Local SEO Services
When was the last time you used the phone book to find a local business? If you’re part of the 97% of people who learn more about local companies on the internet (instead of the Yellow Pages), then the answer is probably: It’s been years since I’ve used a phone book!
Phone books are out and local search engine optimization services (local SEO) are in. Local SEO for painting companies helps you get found and grow your business in four key ways:
- It increases your website’s rankings in the search results and in Google’s local pack (maps listings) and Bing Places
- It receives the highest conversion levels of all local advertising channels
- It helps mobile users easily find your business, whether that’s in the search engines, through directories, or through social media channels
- It ensures your business is found on Google maps and through other navigational apps
Search engines, like Google, have realized that many users are looking for specific services and products near them. In fact, more than half of all total Google search queries have local intent. So how does that impact your business? With better local rankings and online visibility, you’ll see more visits to your website and more leads for your painting company.
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Penguin Air, Plumbing & Electrical
Problem
A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.
Solutions
A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).
Our Results
$34M
Revenue generated from digital marketing
12%
Reduction in cost per validated lead from digital sources
54%
Of total revenue generated by digital marketing
American Vintage Home
Problem
American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.
Solutions
The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.
Our Results
500+
Keywords ranked on page one of Google search results
10%
Year-over-year increase in validated leads from SEO
77:1
ROI from their SEO investment
Arctic Air Conditioning
Problem
Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.
Solutions
Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.
Our Results
29%
Of all phone calls flagged for recovery
100
Additional jobs booked throughout the year from Lead Recovery
14:1
ROI from Blue Corona's Lead Recovery services
What Is Local SEO?
Local SEO stands for local search engine optimization. It’s the process of making your company and its website visible on Google and other search engines for geographically related searches, specifically within Google’s local pack.
Is Local SEO for Painters Important?
Similar to traditional SEO for painters, local SEO helps painting companies grow by:
- Increasing your website’s online visibility in the cities and service areas most important to your business – 97% of people go online to find local services, and 95% of them won’t go past the first page of the search results. Local search engine optimization works to increase your page rankings, therefore increasing your online visibility.
- Outranking its local competitors – Large painting franchises and other local competitors typically dominate local search results. Overtake and outrank them on Google with local SEO.
- Generating more organic traffic to your website, from local customers – If you’re a local company, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. With local SEO for painting companies, you increase traffic from consumers in your specific service areas, which means you’ll get a higher visit-to-sale rate.
- Increasing leads and sales from within specific cities and service areas – Modern consumers expect hyper-personalized online experiences. With local SEO for painters, you can target campaigns to extremely small, localized groups of people.
Local SEO Packages for Painting Companies: What's Included?
Your business is unique from all of your competitors, and your advertising campaigns should be too. At Blue Corona, we offer local SEO services for painting companies that are 100% customized to your business objectives. Most importantly, we help you build a long-term lead generating engine by optimizing your website and content for local search results.
Our local SEO packages include:
Completing a Local Competitor Analysis
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your painting services
- Analyzing search terms, monthly search volumes, and more in your market
Building and Monitoring Local Citations
- Auditing citations across all relevant online directories
- Editing all local citations to include the right business name, address, and phone number (NAP citations)
- Creating new citations
- Discovering more local citation opportunities
- Managing and monitoring local listings
Publishing and Optimizing Localized Website Content
- Performing continual keyword research to find what and how your customers are searching for your services
- Publishing locally targeted website content that improves your local search rankings and provides a seamless user experience
- Adding microdata to your website (schema markup) to improve your local business listings, make local reviews more prominent on search result pages, and increase your local rank
- Optimizing landing pages on a continual basis
Optimizing and Managing Your Google My Business Account
- Optimizing your company’s Google My Business page for your business address and phone number
- Claiming your Google Maps listing
- Optimizing your Google My Business page for backlinks
- Optimizing your business hours and services on Google My Business
Tracking Your Campaigns
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top three local competitors
- And more
Analytics Tracking and Reporting
- Installing and monitoring advanced Google Analytics tracking
- Setting up and monitoring tracked phone lines for your campaigns
- Providing detailed reports on how our services are impacting your business overall
Comprehensive Local SEO & Digital Marketing Solutions for Painting Companies
If you’re looking for “local SEO services near me,” you’ve come to the right place. Your customers are searching for your business—let Blue Corona help them find you. We’ve helped home and commercial service businesses of all sizes, so whether you’re looking for local SEO services for a small painting business or are a large company, we’re the digital marketing company for you.
Give us a call or contact us online to learn more about our SEO services for local companies!