NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches. What can businesses do with their NAP to boost their local search rankings?
For starters, make sure that your NAP is correct – both on your website as well as on other sites throughout the web. Local SEO experts believe that Google and the other search engines cross-reference your NAP information across a variety of websites as a validation that you are a legitimate business. For example, it’s incredibly unlikely that a “made for SEO spam site” (i.e. not a real business) is going to have a physical address listed on their website let alone consistent NAP information on sites ranging from local directories and Yelp to the Internet Yellow Pages. The more “local citations” you can build up with consistent NAP information, the better.
Where should you enter your NAP?
In terms of local citations, it’s probably worth listing your business on any reputable directory – especially local directories and/or industry specific directories. InfoUSA, local chambers of commerce, the BBB, Yelp, Citysearch.com, IYP sites (painful, but probably worth a shot), 411.com, merchantcircle.com, foursquare.com, etc.
Download Our Free 7-Step Guide to NAP & Local SEO Now
For a more detailed description of NAP and how it helps your SEO, read our NAP consistency blog post here. Or skip straight to the point and download our free guide to NAP and local SEO for your company right now. Just click the image below for your free download.