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Google Local Services Ads for HVAC Companies

Local Services Ads for Heating & Air Conditioning Companies: More Leads from Local Customers

Local Services ads for HVAC contractors

HVAC contractors can now be found at the very top of Google search results for searches like “air conditioning repair” and “HVAC contractor near me” with Google Local Services ads for HVAC companies. Now, you can connect online with ready-to-book customers, helping you increase leads and sales from your digital marketing campaigns.


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What's Included In Our Local Services Ads Management

Why choose us to manage your Local Services ads for you? Convenience, expertise, and a streamlined process. We cover it all from start to finish, including:

1Program Application & Google Guarantee

Your Local Services ads application is completed for you, and we then help you and your team navigate all required licenses, insurance, and background check materials to get the Google Guarantee for your heating and air conditioning business. With the Google Guarantee, you’re verified as a Google-trusted company, which builds trust with local customers.

2Profile Setup & Ad Creation

You get an optimized business bio for your HVAC company that showcases the most important aspects of your business to customers and help them choose which provider to contact. These company bios are shown on your Local Services profile page, and you can choose up to 5 ways to highlight your business, which will be verified by Google.

3Advertising Tracking & Reporting

You get the confidence that your campaign is performing at its best through transparent cost-per-lead monitoring and revenue attribution. Measurably improve your ROI from Local Services ads with Blue Corona, the leader in HVAC digital marketing services.

4Lead Dispute

You’ll know your money isn’t being wasted on non-serviceable repair or install leads with our Local Services ad management. When unqualified customers call you, our team disputes the cost of the lead with Google on your behalf, getting you a refund and allowing you to focus on running your business while optimizing your Local Services marketing investment.

Get Your HVAC Company Google Guaranteed

screenshot of Google Guarantee badge for HVAC companyDid you know that 97% of people read online reviews for local businesses? Your online reputation is critical to increasing leads and sales from the web. Adding Local Services ads for HVAC companies into your mix of marketing gives homeowners in your service area the confidence that you are a reputable company who does great work—plain and simple.


How Google Local Services Ads Work

Google Local Services ad options for HVAC companies

Local Services is a pay per lead platform owned by Google. Unlike traditional PPC ads, you only pay when someone calls your business, not when they click on your ad. As an HVAC company, you know heating and air conditioning, not the ins and outs of Local Services ad management.

How Google Guarantee & Local Services Ads Work

1.) You apply for the Local Services ads program – Local Services ads for HVAC companies are now available across the United States. The first step is to apply for the program and start the Google Guarantee verification process.

2.) Blue Corona assists you in the application process – During the application process there is a lot of documentation to submit on behalf of your company. As a Google Premier Partner, the Blue Corona team works directly with the Local Services support team at Google to ensure all business licenses, employee and owner background checks, and documentation are submitted accurately and on time.

All documentation must be submitted within 90 days of beginning your application.

3.) Blue Corona sets up your Local Services profile – You tell our Local Services management team what services you want to be found for (repairs, maintenance, installs, indoor air quality, etc.) and we set up your campaigns to align with your business goals.

4.) Blue Corona manages your campaign – Throughout each month, we work tirelessly to optimize your Local Services costs and increase leads for your business. At the end of each month, we’ll meet with you to recap campaign performance and deliver any recommendations to improve results.

5.) Blue Corona Tracks, Tests, Tweaks, and Repeats – Our proven process has resulted in increased leads and more revenue growth for more than 100 HVAC contractors across the country.

Read more: Everything You Need to Know About Local Services Ads

Google Local Services Ads Ranking Factors for HVAC Contractors

Local Services ads for HVAC contractors are pay per lead ads, meaning when someone books a call with your company, you pay Google directly (not your digital marketing partner). In order to increase leads and sales and optimize your marketing costs from Google Local Services, you need an HVAC marketing company that works directly with Google—like Blue Corona.

Blue Corona is a Google Premier Partner, a distinction reserved for the top 3% of marketing agencies in North America. Our HVAC PPC marketing specialists will optimize your Local Services ads to adhere to (and maximize the benefits of) the Local Services algorithm. These ranking factors include:

  • Your review score and the number of reviews your HVAC company receives
  • Your responsiveness to customer phone calls and requests
  • Your proximity to potential customers’ locations
  • Your company’s business hours


24:1 ROI from Google Local Services Ads

Why Select Blue Corona Over Other PPC Companies?

At Blue Corona, we try and let our clients speak for us. Take a look at what other contractors like you have to say about our work. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own your ad creatives. Some Local Services ads management companies won’t let you keep your ad creatives when you leave. Not us.
  • You’ll optimize your marketing costs. All of your Local Services campaigns are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated PPC management specialist.
  • You get detailed monthly reports (you can actually understand) that connect Local Services performance to your bottom line.


Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205