HVAC Contractor Sees 24:1 ROI with Google Local Services Ads
Local Services Ads End in 24:1 ROI
Google’s Local Services ads are pay per lead ads that appear at the very top of the search results, through voice search, and through Google Home. How they work is by targeting services within a specific service area. After being approved for eligibility, advertisers choose from a list of available services for their industry and their service area.
In 2018, Mountain Air Conditioning and Heating, an HVAC company in the Salt Lake City, Utah area, wanted to amplify the already great results they’ve gotten from online marketing. In order to stay ahead of the changing search landscape, they took Blue Corona’s advice to take advantage of Google’s Local Services ads in order to get their company to occupy as much real estate on the search engine results page as possible.
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