(800) 696-4690
Let’s Talk Contact Us
Need Help With Your Marketing?
Construction Marketing
Is your construction marketing strategy producing the leads, sales, and revenue you want it to? If the answer is no, you aren’t alone—55% of your peers are having the same problem. Why? Because they’re using an outdated or poorly executed marketing strategy.
Your customers (both B2B and B2C) now go online to find a contractor, making your website your number one marketing asset and 24/7 online sales representative. But, not only do you need a great website, you need to generate website traffic and convert visitors into repeat customers. That’s where we come in.
Why Choose Our Construction Marketing Company?
If your current construction marketing company isn’t pulling their weight or if you need some extra manpower to drive your marketing strategy, we’re your solution. We KNOW the construction industry—since opening our doors in 2008, Blue Corona has established and maintained a reputation as the best marketing company for construction and commercial contractors.
See how Blue Corona can increase your leads and sales, reduce marketing costs, and differentiate your brand in the marketplace. Contact us today and start dominating the web, or learn more about our digital marketing for construction companies below.
Construction Marketing Services
Wondering how to grow a construction business? All it takes is a few digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services we recommend below, and we can't wait to help your construction company grow!
Our Construction Marketing Services in More Detail
The Best Marketing Channel for Construction Companies? Your Website.
Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website?
Think of where your customers—both B2B and B2C—spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING for Construction Companies
For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing contractor websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the Web.
- You must create web page after web page of unique, relevant, and remarkable content. Yes, even though you’re in the construction industry, you need volumes of online content. Most B2B construction buyers perform between 8-12 online searches online before engaging with a company and can make decisions based on digital content alone. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).
- You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your construction marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.
Connect With Customers Using LOCAL SEARCH Engine OPTIMIZATION
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:
These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.
GET MORE More Construction LEADS—FAST—WITH PAY PER CLICK ADVERTISING
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.
If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Stay in Touch with Customers Via Email Marketing
When it comes to laying a foundation and putting up walls, you’re the expert. But when it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Construction email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Blue Corona provides turn-key, “do it for me” email marketing solutions for construction companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.
Video, Live Chat, and Social Media Marketing for Construction Companies
Your construction marketing strategy shouldn’t stop at the basics of SEO, PPC, analytics, and web design—if you want to maximize results from the web, you’ll need video marketing, some sort of live chat service, and social media marketing. One social media channel you’re definitely going to need is LinkedIn—80% of LinkedIn members drive business decisions and have 2x the buying power of the average web audience.
Determine the True ROI of Your Marketing Strategies with Tracking & Analytics
If you’re like most construction companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which construction marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your construction company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in marketing your contracting business online so you can truly quantify your marketing investments.
Wondering How to Promote Your Construction Business? It All Starts With Contacting Our Construction Marketing Company
Blue Corona is much more than a construction marketing company—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Contact us today and we’ll refer you to our happy construction clients!
READ MORE
Construction Marketing FAQs
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
Why invest in digital marketing?
About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What digital marketing services do you provide?
We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for my business?
Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.
CASE STUDY
15:1 ROI from Digital Marketing by Blue Corona
What Makes Blue Corona Different
At Blue Corona, we try and let our clients speak for us. Take a look at our construction marketing reviews and hear straight from contractors just like you why we are the best digital marketing company for your needs.
Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
- You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.
Our Happy Clients
I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.
Arctic Air Conditioning
There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.
Blind & Sons
"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."
Reliable Power Systems
"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...
Penguin Air, Plumbing & Electrical
"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...
DiFabion Remodeling
"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."
Overhead Door of Indianapolis
"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...
Zen Windows – Charlotte
"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."
Robin Aire
"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."
Blind & Sons
"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."
Jacob Heating & Air Conditioning
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
Gaithersburg, MD 20879
