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Construction Marketing

Is your construction marketing strategy producing the leads, sales, and revenue you want it to? If the answer is no, you aren’t alone—55% of your peers are having the same problem. Why? Because they’re using an outdated or poorly executed marketing strategy.
Your customers (both B2B and B2C) now go online to find a contractor, making your website your number one marketing asset and 24/7 online sales representative. But, not only do you need a great website, you need to generate website traffic and convert visitors into repeat customers. That’s where we come in.

Why Choose Our Construction Marketing Company?

If your current construction marketing company isn’t pulling their weight or if you need some extra manpower to drive your marketing strategy, we’re your solution. We KNOW the construction industry—since opening our doors in 2008, Blue Corona has established and maintained a reputation as the best marketing company for construction and commercial contractors.
See how Blue Corona can increase your leads and sales, reduce marketing costs, and differentiate your brand in the marketplace. Contact us today and start dominating the web, or learn more about our digital marketing for construction companies below.

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Construction Marketing Services

Wondering how to grow a construction business? All it takes is a few digital marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs. See the services we recommend below, and we can't wait to help your construction company grow!

  • best advertising for contractors
    With a thorough competitive analysis from Blue Corona, we will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective—including actionable insights you can take to close any gaps and get ahead of your competition. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance.
  • content marketing for construction business
    Attract, acquire, and engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, U.S.-based writers will grow your online presence and establish you as THE authority.
  • example construction email marketing
    Looking for a cost-effective way to grow your business? For every $1 spent on email marketing, $44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
  • social media ads
    Like the control of pay per click advertising, but want something more cost-effective than Google Ads? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
  • Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped construction companies double, triple, and even quadruple their website conversion rates.
  • 63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business. What does your website say about your business?
  • Want more commercial construction jobs? LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
  • Want to get to the absolute top of the search results page for your top contractor keywords? Pay per click ads occupy the top three search result positions on most searches. Pay per click is also a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
  • construction SEO
    Want to get more earned traffic, leads, and booked jobs? Start where 97% of your customers’ online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads, and sales with search engine optimization (SEO).
  • 81% of US adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Why wouldn’t you want to promote your business with social media marketing campaigns? Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
    • Video is 50 times more likely to rank organically in the search results than text pages, and by 2019, video will account for 80% of global internet traffic, and 85% of online traffic in the US. What are you waiting for? Enhance your website, differentiate your brand, and get more leads with online videos!
  • Want 100 verified reviews in 10 days? We’ve done it for our clients, and can do it for you. Review Us Now is our proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
  • lead recovery
    We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
  • No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
  • Does your company have an in-house marketing team, but still feel lacking in the mastery of digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organization, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
  • Search engines spit out different results based on proximity, which is why local SEO for construction companies is so important. Approximately 97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. If your local SEO isn’t tight, chances are your competitors will reap the rewards.

construction marketing statistic about finding a construction company online

Our Construction Marketing Services in More Detail

The Best Marketing Channel for Construction Companies? Your Website.

Your website will be your biggest asset and your top construction marketing strategy. Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your construction company’s website

Think of where your customers—both B2B and B2C—spend their time on the internet. Sure, many of them are using search engines to find your construction services when they need them, but there’s definitely more to the story. At the highest level, marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.

construction marketing strategies include website design for contractors

IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING for Construction Companies

For your construction company to rank well organically, you must establish and promote your local construction company as THE authority for what you do, where you do it. Ranking well on Google, Bing, and Yahoo! requires three things:

  1. Your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our web team specializes in designing contractor websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your company to get more traffic, leads, and sales from the Web.
  2. You must create web page after web page of unique, relevant, and remarkable content. Yes, even though you’re in the construction industry, you need volumes of online content. Most B2B construction buyers perform between 8-12 online searches online before engaging with a company and can make decisions based on digital content alone. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).

marketing for construction companies should include content marketing -b2b buyers make decisions based off content

  1. You must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!

When you hire Blue Corona as your construction marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager, as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your company’s bottom line.

Connect With Customers Using LOCAL SEARCH Engine OPTIMIZATION

Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you own a local construction company, it’s also vital that you optimize for Google’s local listings:

the best construction marketing strategies include local seo. optimize for google my business in your construction marketing plan.

These three to four local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.

As an award-winning construction SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your construction company’s visibility for geographically related searches.

GET MORE More Construction LEADS—FAST—WITH PAY PER CLICK ADVERTISING

google-partner-bluecoronaBecause SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new construction clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly. If you’re wondering about the best advertising for construction, combining SEO and PPC will accomplish it.

If you want to grow your construction company, investing in PPC, content marketing and SEO (including local SEO) is the most effective way to do it. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!

how to grow your construction business? use PPC - 75% of people like construction advertisements in search results

Stay in Touch with Customers Via Email Marketing

When it comes to laying a foundation and putting up walls, you’re the expert. But when it comes to creating and managing ongoing email marketing campaigns, we’ve got your back. Construction email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.

Blue Corona provides turn-key, “do it for me” email marketing solutions for construction companies. We handle it all—from creating a customized email template that matches your overall company brand to creating action-oriented copy and promoting your campaigns. Our email marketing campaigns utilize custom, professionally designed email templates, remarkable conversion-oriented content, social media sharing features (Facebook, Twitter, etc.), advanced tracking and analytics tools, and website archiving features.

Video, Live Chat, and Social Media Marketing for Construction Companies

Your construction marketing strategy shouldn’t stop at the basics of SEO, PPC, analytics, and web design—if you want to maximize results from the web, you’ll need video marketing, some sort of live chat service, and social media marketing. One social media channel you’re definitely going to need is LinkedIn—80% of LinkedIn members drive business decisions and have 2x the buying power of the average web audience.

construction company marketing tip: use LinkedIn

Determine the True ROI of Your Marketing Strategies with Tracking & Analytics

If you’re like most construction companies, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which construction marketing strategies work and which should be changed or eliminated.

But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your construction company and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.

At Blue Corona, our marketing analytics services include:

  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is truly the first step in marketing your contracting business online so you can truly quantify your marketing investments.

Wondering How to Promote Your Construction Business? It All Starts With Contacting Our Construction Marketing Company

Blue Corona is much more than a construction marketing company—we truly see ourselves as a marketing partner to your construction business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, and industry to effectively market your construction company on the web. We do this all while tracking and measurably justifying your investment in our online marketing services.

Although we service all industries, we have extensive experience helping construction companies and contracting companies just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us. Contact us today and we’ll refer you to our happy construction clients!

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Digital Marketing Services FAQ

What is digital marketing?

What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.

Why invest in digital marketing?

About 97% of consumers in the U.S. go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.

What digital marketing services do you provide?

We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.

Which online marketing services are best for my business?

Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things:

    1. Your budget
    2. Your goals
    3. Your product/service
    4. Your target audience
    5. And many other factors

How much do digital marketing services cost?

Depending on the package you choose, marketing services can run anywhere from $2,500 to over $10,000 per month.

What is inbound marketing?

Inbound marketing refers to marketing strategies such as content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media that attract or “pull” prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called “traditional” marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.

What is your reporting and communication process?

We generate monthly reports for clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call.

Digital Marketing Case Study
Plumbing company increases leads by 200% with an organic ROI of 7:1 with plumber marketing from Blue Corona

What Makes Blue Corona Different

At Blue Corona, we try and let our clients speak for us. Take a look at our construction marketing reviews and hear straight from contractors just like you why we are the best digital marketing company for your needs.

Done that? Great! Let’s get down to the details. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. We can also offer you a few guarantees other companies can’t:

  • You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
  • You’ll own every single deliverable, from your website to your content. Some digital marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and increases results.
  • You get the peace of mind that we will bend over backward for you. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated Account Manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect campaign performance to your bottom line.

Our Happy Clients

“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”

Rich Biava, Vice President
GAC Services

“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”

Phil Key, President
Ruppert Landscape

“This has by far been the best return on investment I’ve ever seen. This has opened up another door for revenue to come in. My website has turned into my best sales rep. The company markets itself! My account manager presents all the information in a way that I can understand. She always takes my calls. She responds to my emails in a timely fashion. She helps me come up with new ideas. She is outstanding! Blue Corona provides results....”

Mark Hill, President
PVI Office Furniture Plus

“We are very pleased not only with the end result, but also with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project.” With 25 retail stores and six dealer locations throughout...”

Casey McCormick, President
McCormick Paints

“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!" Rory Coakley founded Coakley Realty...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial