Online Marketing for Contractors
Don’t Waste Your Dollars—Invest in Smart Contractor Marketing
If you own a local contracting company and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place.
You know that your potential customers are searching for your contracting services on the Web, but can they find you? Take a second to do a quick Google search for “HVAC contractor + one of the cities you service” or “appliance installation + one of the cities you service.” What do you see? If you don’t have at least one listing on the first page of search results, you’re losing business! What’s more—if your competitors have more than one listing (paid, organic, local), this significantly decreases the chance that your listing will win the click!
At Blue Corona, we have extensive experience helping local contractors like yours cost-effectively market their business on the Internet, improve their overall online presence and visibility, and get more leads and sales from the Web.
- 91% – that’s the increase one of our home contracting companies saw in phone calls in less than a year of using our services. Most notably, our client saw an increase of calls during their regular slow season.
- 454% – that’s the increase that same client saw in non-branded organic traffic.
- 433% – that’s the increase the client saw in online conversions.
When you choose Blue Corona as your local Internet marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content marketing to local SEO and more.
Call us today to find out how we can measurably improve your company’s marketing return on investment, or keep reading to learn more about our Internet marketing services.
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.
Maximize Your Online Real Estate
It’s Not Enough to Just Have a Website!
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating massive amounts of leads and sales for your business, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
Think of where your customers spend their time on the Internet. Sure, many of them are using search engines to find your contracting services when they need them, but there’s definitely more to the story. At the highest level, Internet marketing success is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much real estate as you need to establish yourself as the authority in your industry.
Get Your Contracting Website on the First Page of Google
Improve Your Search Engine Rankings with SEO & Content Marketing
To rank well organically, you must establish and promote yourself as THE authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorize your website. At Blue Corona, our Web team specializes in designing websites and landing pages that are not only visually appealing, but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the Web.
- Second, you must create Web page after Web page of unique, relevant, and remarkable content. Google ranks web pages indiviually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more!) specifically for contractors—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalized by Google!
When you hire Blue Corona as your contractor marketing and SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, web designer/developer, and a dedicated, professional copywriter. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your bottom line.
Maximize Your Search Engine Real Estate with Local Search Optimization
Did you know that nearly half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through-rates for your company from potential customers.
As an award winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically-related searches.
Get More Leads—Fast—with Pay Per Click Advertising
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractor clients invest in both pay per click (PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the Web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Why Choose Blue Corona as Your Contractor Marketing Partner?
Blue Corona is much more than an SEO company—we truly see ourselves as a Web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your services on the Web, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience helping contractors just like yours get more leads and sales from the Web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their Web leads within six months of engaging with us. Call us today and we’ll refer you to our happy contractor clients!
The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—are you utilizing it to the fullest extent possible?
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