Want more leads and booked jobs for your company? If you’re not testing and investing in pay per click (PPC) advertising, you’re missing out. Savvy builders know that the key to getting more leads and booked jobs from the web is to maximize your first page real estate on search engines like Google, Bing and Yahoo.

If you search Google for a keyword or keyword phrase relevant to your business and you don’t see your website on the first page, you’re choosing to send prospective customers to competing builders. Whether you want to remodel more kitchens or build new construction, if you want to sell more, you need to be easily found on the first page of search results!

Work with a pay per click company that understands your business and has a proven track record helping custom home builders measurably improve their PPC advertising performance.

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Our PPC Process for Custom Home Builders

Our process for PPC is similar to our approach to builder marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

Completing a Competitor Analysis

Completing a market analysis of your service areas and industry
Finding local competitors currently outranking you on the web for your services
Analyzing search terms, monthly search volumes, and more in your market

Creating Data-Driven Ads

Researching keywords to find what and how your customers are searching for your services
Creating copy for high-performing ads
Split-testing ad copy
Conducting competitor research on ad copy

Tracking Your PPC Campaign

Tracking average positions by campaign
Tracking click-through-rate
Tracking cost-per-click
Tracking leads, calls, sales, and revenue by campaign

Managing Your PPC Campaign

Managing and tweaking bids for each campaign
Monitoring keyword search queries and adjusting bidding
Monitoring the average position, click-through-rate, and cost-per-click
And more optimizations for campaign improvement

Services Beyond Paid Search Campaigns

Landing page optimization
Display advertisement campaigns
Retargeted ads and remarketing campaigns
LinkedIn advertising campaigns
Paid social media marketing campaigns

Get Started with Blue Corona Today

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Penguin Air, Plumbing & Electrical

Problem

A prominent Nexstar member servicing the Phoenix Valley, Penguin Air, Plumbing & Electrical first came to Blue Corona in 2019 in search of a new digital marketing partner. A once well-established brand in the Valley community, Penguin was quickly losing rankings, visibility, and customers to competitors that outranked and outperformed them on search engines. Historically, Penguin grew top-line revenue nearly 40% each year until 2019. Owners Wade and Will were ready to make the leap from the “biggest small guy” in the Valley to big-time players.

Solutions

A digital competitive analysis of Penguin’s online presence revealed multiple areas of opportunity across their website, organic search presence (SEO) and paid media (PPC, specifically).

Our Results

$34M

Revenue generated from digital marketing

12%

Reduction in cost per validated lead from digital sources

54%

Of total revenue generated by digital marketing

American Vintage Home

Problem

American Vintage Home, an award-winning residential HVAC and plumbing company servicing Chicagoland’s North Shore area, knew they were up against tough competition online. With multiple, large home service companies dominating the first page of Google search results, the company had an uphill battle to outrank their competitors to generate more qualified leads from their website.

Solutions

The company turned to Blue Corona to improve the performance of its digital marketing campaigns, with an emphasis on search engine optimization (SEO). After an in-depth client intake and onboarding process, Blue Corona’s team got to work installing a custom tracking and analytics setup, optimizing existing web pages, publishing new, SEO-optimized content, and claiming and optimizing local director listings on behalf of American Vintage Home.

Our Results

500+

Keywords ranked on page one of Google search results

10%

Year-over-year increase in validated leads from SEO

77:1

ROI from their SEO investment

Arctic Air Conditioning

Problem

Arctic Air Conditioning’s customer service reps are top notch, but there was one problem—their CSRs simply couldn’t keep up with the high volume of calls generated by Blue Corona’s marketing strategies. The company was leaving thousands of dollars of revenue on the table each month because of it.

Solutions

Enter Blue Corona’s Lead Recovery service, which successfully books an average of 10% more appointments from our clients’ existing marketing budgets.

Our Results

29%

Of all phone calls flagged for recovery

100

Additional jobs booked throughout the year from Lead Recovery

14:1

ROI from Blue Corona's Lead Recovery services

The Benefits of PPC Advertising for Builders

Visibility & Revelance The two biggest benefits of PPC advertising are controlled visibility and relevance. Traditional advertising, which many builders continue to rely on, interrupts people that may or may not be interested or in the market for your product / service. And most people despise traditional advertising – they’ll pay for things that are otherwise free – like the radio or TV – just to avoid commercials. Online marketing strategies like pay per click advertising, only puts your message or ad in front of people actively interested in it or ready to make a buying decision. The odds are extremely high that someone searching for a “new home builders in North Carolina” needs and is interested in finding someone like you! Highly Controllable & Manageable ROI Search engine marketing (SEM) is comprised of pay per click (PPC) advertising and search engine optimization (SEO). Many builders make the mistake of favoring one strategy over the other. It is not uncommon for a contractor to hear from a friend that SEO is better than PPC and refrain from any further investigations of PPC advertising. Blue Corona is one of the top SEO companies for builders and home service companies in the country and we can say, without question, that the home builders having the most success marketing their businesses online use both strategies.

Pay per click advertising offers several advantages over SEO:

PPC advertising offers (near) immediate results; SEO can take weeks or months to start working
PPC advertising is nearly 100% controllable; no SEO company can promise you a certain ranking
The most accurate keyword tool (data that can be used for an SEO campaign) is a ‘live’ PPC campaign
The return on investment (ROI) from PPC advertising can be far more easily controlled than an SEO campaign

How Blue Corona Helps Home Builders with PPC

For all pay per click (PPC) advertising’s advantages, there are some potential drawbacks. Extra time is not something many builders have. PPC platforms like Google AdWords and Microsoft’s Ad Center are fairly complex (and this is being polite). While it is true that many builders generate awesome profits via their pay per click advertising campaigns, inexperienced newcomers can (and often do) waste thousands of dollars.

Blue Corona has a proven pay per click setup and management system specifically designed for builders.

Unlike other pay per click companies, Blue Corona started as a measurement and ad tracking company. Some of you are probably saying, “so what?” Well, better data equals better results – guaranteed! Our PPC management team has tools and technologies our competitors don’t. This provides us with never-before-seen insights into your account performance.

For example, wouldn’t it be nice to know which keywords related to your services generate the best phone leads? We track that and adjust your account settings to emphasize the keywords that produce the best results!

Whether you already have an existing PPC campaign or not, we can help! If you have an existing campaign, our team will start with an pay per click audit. We’ll show you changes to make that will measurably improve your PPC performance and ROI and we’re not talking about an incremental increase. Our recommended changes will more than offset the price of the audit or the PPC audit is free!

If you’re new to pay per click advertising and you’d prefer to walk a bit before we start jogging together, drop us a line today and get a free analysis of your website along with a demo of how PPC advertising can help your as a builder grow your business!

PPC Case Study

Contractor Earns A 794% Return On Ad Spend

Download – SEO Case Study Form

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and PPC company on the planet! Unlike other PPC companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “paid search gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our home builder PPC clients:

A dedicated Account Manager, someone that understands business and paid search, to be your guide
Detailed monthly reports (you can actually understand) that connect PPC performance to your bottom line
A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
Access to our proprietary analytics software (better data drives better results)

Pay Per Click Advertising for Builders

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