Blue Corona’s own Kylie Castrucci, director of paid media, joins BlueTube to discuss the current state of home services advertising and shares her tips for success.
Advertising on Google is getting more expensive, but paid media is an absolute necessity to grow your home service business these days. So, how do you know what platforms are best to help you achieve your goals, how much to spend, and how to continually drive performance forward?
It’s a real Catch-22.
That’s why I invited my colleague and director of paid media at Blue Corona, Kylie Castrucci, to answer all of your questions! With over 15 years of experience, Kylie is a seasoned expert in marketing, and she’s here to share her valuable insights with you.
In this episode, we discuss
00:02:26 The current state of paid media in home services marketing
00:08:11 Advertising platform control and more autonomy in contractor advertising
00:10:22 How much it really costs to advertise on Google
00:16:41 Diversifying your marketing…never put your eggs in one basket
00:18:46 Lead generating advertising strategies to drive more calls in 2024
00:23:27 When to expand your advertising portfolio
00:30:52 What contractors should look for in an advertising partner
00:32:47 Leveraging data in your paid media strategies
Guest
Kylie Castrucci – Director of Paid Media at Blue Corona
Over the past 15 years, Kylie has refined her marketing skills and cut her teeth working for some of the biggest brands in the U.S. Now, Kylie leads Blue Corona’s Paid Media team in supporting clients to grow their business through paid advertising solutions like Google Ads, Microsoft Advertising, YouTube ads, OTT, Yelp ads, and more.
Subscribe To Hear More Stories From the Trades
To hear more stories from leaders in the trades, subscribe to BlueTube on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform.
Brandon is Blue Corona's Sr. Director of Marketing and host of BlueTube, the home services podcast powered by Blue Corona. With more than a decade of marketing experience, Brandon leads the charge on Blue Corona's growth strategies and works closely with our partner organizations like ServiceTitan and Nexstar. When he's not analyzing marketing data, you can find Brandon enjoying the outdoors with his wife and two daughters (or if he's lucky, on the golf course).
we build your strategy to help you outrank and outperform the competition
// Home Services Marketing
SEO (search engine optimization) and paid media are the two most effective ways to increase qualified visitors to your website. If your business doesn’t dominate the first page of search results, you’re losing business to your competition. We help you maximize your search engine real estate across both paid and organic listings on search engines like Google and Bing. This drives more qualified website traffic, calls, and leads to your business (and not your competitors’).
At Blue Corona, we take care of your website for you—from start to finish. The best part? You own 100% of everything we create—the code, content, design—everything. Our websites capture the uniqueness of your brand, deliver a seamless user experience, and serve as the launchpad for your digital marketing campaigns. We provide:
Marketing is only successful if your operations team does its job. At Blue Corona, we help your team capture and convert more leads by providing 24/7/365 call answering services and AI-powered website chat to help you:
Connect with Kylie
Connect with Kylie
