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How To Navigate Economic Uncertainty in the Home Services Industry with Rory Rowe

Most folks in the home services industry would agree that 2024 is off to a rough start. With economic uncertainty looming and decreased demand from homeowners, if you’ve had a slow start to the year, you’re not alone. Consumers are clutching onto their wallets and watching every penny they spend. In this episode of BlueTube, Heartland Home Services‘ marketing director, Rory Rowe, joins host Brandon Doyle to share his philosophy on marketing during times of economic uncertainty. The key takeaway? When the market shifts, so must your marketing strategy.

In this episode, we discuss

00:08:28 Pivoting your marketing strategy during a down year
00:15:52 Building customer relationships and other marketing strategies to drive success in 2024
00:22:34 Leveraging data in your business to navigate economic uncertainty
00:32:08 Holding cross-functional teams accountable

Guest

Rory Rowe of Heartland Home Services

Rory Rowe of Heartland Home Services

Rory Rowe – Regional Director of Marketing at Heartland Home Services

Connect with Rory Rory is well-respected in the home services marketing industry, having served as the director of marketing, customer service & recruiting at Blind & Sons for three years before the company’s acquisition by Heartland Home Services. Currently, Rory oversees marketing for more than nine of Heartland’s brands in the Delaware region.

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Brandon Doyle

Brandon Doyle

Brandon is Blue Corona's Sr. Director of Marketing and host of BlueTube, the home services podcast powered by Blue Corona. With more than a decade of marketing experience, Brandon leads the charge on Blue Corona's growth strategies and works closely with our partner organizations like ServiceTitan and Nexstar. When he's not analyzing marketing data, you can find Brandon enjoying the outdoors with his wife and two daughters (or if he's lucky, on the golf course).

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