In a weather-enhanced industry like heating and air conditioning, shoulder season can mean tough times for contractors. That’s why I invited Nexstar Network’s very own digital marketing coach, Nick Rau, to the podcast to discuss his shoulder season marketing tips for HVAC, plumbing, and electrical contractors.
Nick shares his first-hand experience of how the home services marketing industry has changed over the past five years and what it takes to keep your phone ringing throughout shoulder season.
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In this episode, we discuss
- 00:02:51 What is Nexstar Network? A full breakdown of one of the premier best practice organizations for HVAC, plumbing, and electrical contractors in the U.S.
- 00:05:11 The biggest shifts Nick has witnessed in home services marketing during his Nexstar tenure
- 00:09:31 Understanding “shoulder season” and the problems it presents contractors
- 00:12:21 Shoulder season marketing strategies to keep your call board full
- 00:21:39 Why proactive marketing and long-term planning are the key to shoulder season success
- 00:25:54 How to leverage your customer data for targeted marketing in shoulder season
- 00:25:54 Google as a pivotal platform in your digital marketing strategy
- 00:37:07 Nick’s closing thoughts
Guest
Nick Rau – Digital Marketing Coach at Nexstar Network
Connect with Nick
Nick’s passion and proven expertise for helping residential HVAC, plumbing, and electrical companies grow their business shines bright, as he’s coached hundreds of Nexstar members over the past five years. In his previous life, Nick managed all PUMA marketing initiatives for the European PUMA.com website, including search, digital advertising, social, email, and more.
