The key to generating long-term marketing success? Having a plan.
Chase Wolf, account director at Blue Corona, knows a thing or two about successful marketing plans, having more than 15 years of experience in contractor marketing with a specialty in web and media. One of the “starting five” at Blue Corona, Chase has helped establish us as one of the most recognizable and largest home services marketing agencies in North America.
In this episode, Chase and Brandon sit down after-hours to toast to Chase’s newborn son and share their tips on prepping your website and digital marketing campaigns for peak summer demand. We cover everything from updating imagery on your website, from Google Business Profile optimizations to SEO and paid ads.
With summer right around the corner, this is one episode you don’t want to miss. Tune in now!
Connect with Chase
In this episode, we discuss
- 00:01:23 Chase’s 15+ year history of home services marketing
- 00:08:06 Current marketing trends impacting the home services industry
- 00:12:56 Tips to prepare your website for peak summer demand
- 00:19:28 How contractors should collaborate with their marketing agencies to prep for summer
- 00:25:06 Evaluating your marketing and understanding what works (and what doesn’t)
- 00:30:12 Local SEO strategies for contractors
- 00:37:11 Google Business Profile optimization tips to maximize rankings during summer
- 00:39:37 Paid advertising optimization tips and strategies to get ahead of your competitors this summer
- 00:46:42 Eliminating missed calls during peak demand times
- 00:56:01 Recap and outro
Guest
Chase Wolf – Account Director at Blue Corona
Connect with Chase
One of the earliest Blue Corona teammates, Chase has played an integral role in the growth of our agency and the clients he works with. With more than 15 years of home services digital marketing under his belt, Chase cut his teeth in the trades. Now, Chase serves as an account director at Blue Corona, managing strategic client-partner relationships with independently owned contractors, private equity firms, multi-location businesses.
