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Facebook Marketing for HVAC Companies

Looking to grow your HVAC business online? Facebook is a great platform to both create a community for your existing customers and reach more homeowners interested in your HVAC services in their area. At Blue Corona, we are experts in Facebook marketing for heating and cooling companies and can help you grow your following and engagement to get more out of the social network for your business.

Ready to get started? Contact us today or fill out a free social media analysis below.

  • FREESocial Media Analysis
  • Enter your website to see if you could benefit from
    additional social media.

  • Try it - it's FREE!

Our Facebook Marketing Process for HVAC Contractors

Our process for Facebook is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.

1COMPLETING A COMPETITOR ANALYSIS

  • Completing a market analysis of your service areas and industry
  • Finding local competitors currently outperforming you in audience size and engagement
  • Analyzing content and messaging that performs well in your industry

2CREATING ENGAGING ORGANIC SOCIAL CAMPAIGNS

  • Researching content that has high engagement with your audience
  • Posting and scheduling regular posts
  • Monitoring engagement and interaction

3CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS

  • Creating custom audiences to best target your company and brand
  • Creating copy and imagery for high-performing social ads
  • Split-testing ad copy
  • Reporting and improving paid social ads

4TRACKING YOUR SOCIAL CAMPAIGNS

  • Tracking your audience and reach
  • Tracking engagement rates
  • Tracking click-through-rate and leads
  • Tracking your ROI on paid social campaigns

5MANAGING YOUR ORGANIC & PAID SOCIAL CAMPAIGN

  • Managing and tweaking parameters for each campaign
  • Monitoring engagement and interaction from customer base
  • Monitoring engagement, leads, and sales from campaigns
  • Building your audience across appropriate social channels

6Advanced Email Marketing Strategies

  • Marketing automation
  • Customer retention email
  • Win-back email campaigns
  • And more!

HVAC Facebook Campaigns

Facebook is a great way to engage with your current or potential customer base in your area. Content published to your HVAC company’s Facebook business page should be engaging, purposeful, and strategic. Facebook rewards companies that have higher engaging content (including text, photos, videos, and more) by showing them more frequently in the user’s newsfeed. We’ve done a lot of Facebook marketing for heating and cooling contractors, including content creation and curation to post regularly on business’s Facebook pages.

We work to create content calendars for posting that incorporate your services, resources on your website (especially engaging blog posts), promotions or coupons you’re currently running, and informative industry news (from industry leaders, such as ACHR, energy.gov, and more). By mixing up the posting schedule, we are able to optimize Facebook marketing campaigns to create the highest levels of engagements (including post likes, comments, and shares) that also lead to conversions and a solid ROI.

Facebook Paid Ad Campaigns for HVAC Contractors

Facebook advertising allows you to target audiences that may not have seen your post otherwise, while also increasing brand awareness and product awareness. In addition, Facebook ads are a great driver of micro-conversions, whether for sharing coupons, increasing email sign-ups, or funneling additional traffic to your website.

Facebook campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists develop baseline data to better determine which type of Facebook ads are producing the lowest cost per lead and the highest return on ad spend—allowing you to eliminate ineffective advertising and maximize results for your HVAC company.

The cost per interaction on Facebook is typically lower than on Google AdWords or Bing Ads, so if you’re looking for a cost-effective alternative to pay per click, Facebook advertising is a great place to start. Not sure where to begin? Our HVAC-specialized Facebook marketers are who you need to call. We will run a data-driven paid campaign to increase brand awareness and drive potential leads to your website. We can target your Facebook advertisements based on user interest, demographics, and geography—for example, a recent Facebook paid campaign we ran for an HVAC contractor’s campaign targeted men and women ages 23-65 that were homeowners (not renting) within a 30 mile radius of the company’s office.

Get Started on HVAC Facebook Marketing with Blue Corona

Whether you need help setting up and optimizing your {industry} Facebook campaigns or you’d like to know where you can improve your existing Facebook marketing, Blue Corona can help. Call us today to request a free social media analysis.

You may be interested in learning whether your HVAC company needs a Facebook page (hint: it does!), social media tips for contractors, or the best Facebook ads for HVAC companies.

READ MORE

Social Media Case Study
Contractor increases website traffic by 770% in two weeks with help of a paid Facebook campaign

What Makes Blue Corona Different

Our goal is to be the best analytical, data-driven online marketing and social media marketing company on the planet! Unlike other social marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “social gurus” will ever know—call us and see).

We strive to provide superior service by offering the following to all our social media marketing clients:

  • A dedicated Account Manager, someone that understands business and social media, to be your guide
  • Detailed monthly reports (you can actually understand) that connect social performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software (better data drives better results)

Our Happy Clients

“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”

Casey McCormick, President
McCormick Paints

“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”

Mark Gandy, Sales Manager
Bath, Kitchen and Tile Center

“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”

Mark Hill, President
PVI Office Furniture Plus

“Sekas Homes Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work. The Problem Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to...”

Bryan Deege, Vice President
Sekas Homes

“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”

Rory Coakley, President
Coakley Realty

“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”

Larry Rosen, President
Jack Rosen Custom Kitchens

“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”

Donetta George, Owner
The Brass Knob

“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”

Aaron Hebert, Corporate Development
Action Restoration

“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”

Laurie Bublick, Director of Marketing and Strategic Initiatives
Generations Financial

“Our phones are ringing more and our guys are busier ever since we signed up with Blue Corona to handle our marketing. We look forward to our monthly updates and are excited to see the numbers each month of how we are doing. It is especially nice to see now when we are experiencing a lot of pressure from our competitors to try and take our customers.  It’s nice to take these amazing numbers to our manager and show him...”

Amanda Murdock, Office Coordinator
IBP Tulsa