SEO for Landscaping Companies
Want more leads and new customers? Landscaping SEO will do it.
About 97% of consumers go online to find local services, and 93% of them start with a search engine. Can your landscaping company be found?
Go to Google and search, “landscaping companies city, state” or, “landscape design companies city, state”. If you don’t see your landscaping company’s website listed on the first page, you’re losing business to other landscaping companies. Blue Corona can help. Our team of SEO experts has extensive experience helping landscape architects, designers, and contractors get more qualified website traffic and convert more website visitors into leads and booked jobs.
See how one landscaping company increased leads by 483% with SEO from Blue Corona »
If you’re looking for a landscaping SEO firm with proven experience helping landscaping companies measurably improve their organic rankings and get more leads from non-paid search, you’ve come to the right place! Fill out the contact form below or scroll down to learn more about our SEO services for landscapers.
Landscaper SEO: What It Takes to Increase Leads and Sales
Landscaping SEO companies like Blue Corona handle the day-to-day of monitoring and improving your online footprint, including making your website more visible in the search results and differentiating your brand across the web. We do this by following the process below.
Performing a Competitive Digital Analysis
- Complete a competitive digital marketing analysis to see how you stack up against your top three competitors in the search results using our proprietary data tracking software
- Perform keyword research and identify the top sales-driving search terms and keywords in your market area and industry
- Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it against your competitors to create an actionable, sales-driving plan
- Create actionable revenue goals and corresponding SEO plans
Optimizing Website Content and Code
- Install advanced Google Analytics and call tracking
- Make your website fast, secure (optional add-on, but recommended), and mobile friendly (optional add-on, but recommended)
- Edit your website's code and structure to be in-line with best SEO practices
- Edit and optimize your existing website pages for search visibility and creative content
- Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers
Creating New Website Content and Creatives
- Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
- Create SEO-optimized creative content assets like infographics & videos
- Optimize and create content for voice search and digital assistants
Optimizing and Creating Local Citations (Local SEO)
- Locate and audit existing citations across online directories like Yelp, Facebook, Angie's List, and more, including industry-specific directories
- Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
- Optimize your company's Facebook page for local SEO best practices
- Discover, manage, and monitor local citation and backlink opportunities to build authority
Measurement and Analytics Reporting
- Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what's coming next
- Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
- Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
- And more
Tracking and Tweaking Your SEO Campaign
- Monitor your keyword rankings, organic traffic, calls, and leads
- Monitor the keywords rankings of your competitors
- Monitor your top-three competitors
- Continually optimize and pivot your campaign for better performance over time
Each month, customers in the U.S. perform almost 1.5 million online searches for landscapers and landscaping companies.
Considering more than 90% of searchers click on the first page of the search results, if your landscaping company doesn’t pop up on the first page for your target landscaping keywords, you’re losing business—guaranteed.
If you’re like most landscaping companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it typically is! With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and SEO services backed by actual data.
Three things are required if you want your website to rank above other landscaping companies in the organic search results:
- Your website needs to be fast, mobile-friendly, and secure; and your website code needs to be easy for search engines to find, read, index, and rank.
- Your onsite content (copy/text) must establish your company as an authority in the landscaping industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers landscaping companies a turnkey SEO service to measurably improve the three metrics above. The end result, for many of our landscaping clients, is an exponential increase in website traffic, leads, and sales!
Our Landscaping SEO Process In More Detail
Step 1: Comprehensive Landscaping Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our landscaping clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first look at your marketing the same way a CPA would look at your financials.
Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero-sum game, which means that for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions landscapers and business owners ask us is, “how much SEO do I really need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other landscaping companies in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online—linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational SEO Improvements to Your Landscaping Website
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content.
However, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, they must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like:
- Revising your website’s title and meta tags
- Renaming various web pages
- Giving your website files a more logical structure,
- Improving your website speed (load speed is a known ranking factor)
- Enhancing your local SEO by creating more geographically relevant content
- Recoding your website onto a content management system (CMS)
- Making your website mobile-friendly (separate web project)
Step 3: Landscaping Content Creation and Content Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat; each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must target your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most landscape contractors either hate creating website copy or simply don’t have time for it. That’s okay—Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant, and authoritative content specifically for the landscaping industry.
Step 4: Optimization of Offsite Factors and Local SEO
The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.
Most homeowners and property managers want a landscaper that’s local to the area. When consumers make geographically related searches like “landscaper near me” or “landscaping company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):
To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.
Other Offsite Factors
A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!
Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!
Ready to rank #1 on Google? It's time to contact us about landscaping SEO services
Learn more about how Blue Corona can help your landscaping company grow with SEO! Contact us today!
You May Be Interested In:
Top Company SEO FAQs
What is SEO?
What’s included in SEO services?
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- A digital competitive analysis
- Website content and code optimization
- New website content and creatives
- Local citation optimization (local SEO)
- Measurement and analytics reporting
- Continual tracking and tweaking of your campaign
Should I hire an SEO company?
How much do SEO services cost?
How long does SEO take?
How does Blue Corona track SEO success?
Is Blue Corona a certified Google Partner?
Case Study
483% Increase In Monthly Leads
Download – SEO Case Study Form
Why Select Blue Corona Over Other Landscaping SEO Companies?
At Blue Corona, we try and let our clients speak for us. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. Take a look at our search engine optimization reviews and hear straight from them why we are the best SEO company for your needs.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- You don’t have to worry about long-term contracts. We won’t handcuff you for a specific amount of time. Ever.
- You’ll own every single deliverable, from your website to your content. Some SEO companies won’t let you keep your work when you leave. Not us.
- You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
- You get the peace of mind that we will bend over backward for you. SEO is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (US-based) copywriter.
- You get detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line.
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