SEO for Plumbing Companies
Want to Grow Your Plumbing Business? Improve Your Search Engine Visibility with Plumber SEO from Blue Corona
It’s not enough to JUST have a website. Go to Google and search, “plumbing companies city, state” or, “plumbers city, state”. If you don’t see your plumbing company’s website listed on the first page, you’re losing business to other plumbing companies. Blue Corona can help. Our team of SEO experts has extensive experience helping plumbing companies and contractors get more qualified website traffic and convert more website visitors into leads and booked jobs.
If you own a plumbing company and you’re looking for a top SEO company to help take your business to the next level, you’ve come to the right place! Blue Corona is an award winning SEO company with proven experience in the plumbing industry. Learn more about how we can help you generate a steady stream of qualified leads from organic search.
See How Your Plumbing Website Measures Up
Enter your website address into the box below to find out whether your website could benefit from SEO (or additional SEO):
What’s Included: Our Plumber SEO Services
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our plumber SEO clients:
- A dedicated Account Manager, someone who understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
SEO Expertise + Business Savvy = Measurable Results
If you’re like most plumbing companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it typically is (after all – think about what your competitors promise your clients!)! With a million self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.
We’ve forgotten more about business and the plumbing industry than virtually any other SEO company will ever know!
Three things are required if you want your website to rank above all the other plumbing companies:
- Your website code needs to be easy for search engines to find, read, index and rank. (Learn about our plumbing website development services)
- Your onsite content (copy/text) must establish your company as an authority in the plumbing industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers plumbing companies a turn-key SEO service to measurably improve the (3) ranking factors above. The end result, for many of our plumbing companies, is an exponential increase in website traffic, leads and sales!
Don’t believe us? Download one of our case studies to see our plumber SEO results!
Be Wary of Plumber SEO Scams!
Not all SEO companies live up to their promises of more traffic, better rankings, and more leads. Some SEO firms achieve results, but they do so using “black-hat SEO” techniques. These unethical strategies can hurt your plumbing website’s SEO and rankings—and ultimately your plumbing business.
Before selecting an SEO company for your plumbing company, make sure to ask the following questions:
- “Do you adhere to search engine webmaster guidelines?”
- “How do you determine SEO success?” For (Blue Corona), we always determine SEO success by increased leads—not rankings or traffic. Who cares if you’re getting more website traffic if it’s traffic from China and you’re a local plumber in Charlotte, NC!
- “What happens if/when we part ways?” Many companies don’t let you keep your website or content—you’re simply renting it from them.
Our Plumber SEO Process in More Detail
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first evaluate your marketing the same way a great accountant would review your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases booked jobs, revenue, and profit from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions plumbers and plumbing contractors ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other plumbing companies in your area.
A typical plumber SEO audit includes:
- A business intake so that our account managers see your business from the owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other plumbing SEO company has – it’s the only SEO software specifically designed for the HVAC and plumbing industry!)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit and assessment process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your plumbing website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google does rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most plumbers and plumbing companies hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for heating, cooling and plumbing industry.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your plumbing company grow with SEO! Contact one of our SEO specialists today!
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