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Plumber SEO Marketing Services

Increase Leads & Search Engine Rankings with SEO for Plumbers

It’s not enough to only have a website. Go to Google and search, “plumber near me” or “plumbers in [your city].” If your plumbing company’s website is not ranking on page one of Google, you’re losing business to rival plumbers, guaranteed.

Plumber SEO services (search engine optimization), is the process of editing and creating website content and code on your plumbing company’s website so that each of your web pages ranks on page one of search engines like Google, Bing, and Yahoo.

  1. Site Code & Structure – Your website must be coded so search engines can easily find, crawl, and rank every web page on your website. Your website also needs to be fast, secure, and mobile friendly.
  2. Onsite Content – You need web page after web page of unique, remarkable, and optimized content from your plumbing company’s SEO strategy (also known as content marketing).
  3. Offsite Factors & Reviews – You must earn high-quality backlinks from other relevant and authoritative plumbing websites and generate five-star reviews on Google My Business and other places around the web to create a winning plumbing SEO strategy.

What Results Can I Expect from a Winning SEO Strategy for Plumbers?

Plumber SEO services, like all plumbing marketing campaigns, create a long-term, sustainable lead generation engine for your company by:

  • Improving keyword rankings on search engines for keywords like “plumber,” “plumbing company,” “plumbers near me,” “hot water heater installation,” and other keywords with high buying intent from homeowners.
  • Generating more website traffic to your company’s website.
  • Filling the top of your sales funnel with high-quality plumbing leads directly within your most desired cities and service areas.

47% of clicks go to the top three rankings on search engine results pages, and 90% of all clicks happen on page one.

Blue Corona can help you generate higher keyword rankings, more website traffic, and make your phone ring. Our team of plumbing SEO experts has extensive experience helping plumbing companies and contractors across the United States maximize their search engine real estate using industry-leading plumber SEO strategies.

Case Study: Plumber achieves 200% lead increase & 7:1 ROI with plumber SEO »

If you own a plumbing company and you’re looking for a top digital marketing company for plumbers to take your business to the next level, you’ve come to the right place. Blue Corona is an award-winning SEO company with proven experience in the plumbing industry.

Contact us now to get started with a digital competitive analysis and for custom recommendations on how we can help you grow your plumbing business.

Google Premier Partner logo Microsoft Advertising 2021 partner badge Nexstar Network Strategic Partner logo Blue Corona winner of the Inc 500 award-winning digital marketing company
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Plumber SEO: What It Takes to Increase Leads & Booked Jobs

Using a data-driven approach, our plumber SEO services are similar to our approach to plumber marketing in general: TRACK > TEST > TWEAK > REPEAT. We get you the highest return on your investment by following the process below:

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  • You’ll know exactly how you stack up against the three top plumbing competitors in your service area
  • You’ll receive custom plumbing SEO recommendations to increase keyword rankings, generate more website traffic, and how to fill the top of your sales funnel with high-quality, serviceable leads
  • You’ll receive a baseline detailing the performance of your website’s code and structure, onsite content, search engine visibility, off-site business citations, and compare it to your competitors to create an actionable, sales-driven plan for your plumber SEO strategy


  • We’ll install advanced Google Analytics and customized call tracking on your website to track the source of new customer leads and make data-driven marketing recommendations for your plumbing company
  • We’ll make your plumbing website fast, secure (optional but recommended), and mobile friendly
  • We’ll audit and edit your website’s code and structure to be in-line with leading plumber SEO best practices
  • We’ll edit and optimize the existing web pages on your website for maximum keyword rankings and search visibility
  • We’ll perform conversion rate optimization (CRO) on all website elements like contact forms, buttons, and navigational links) to ensure an optimal experience for your customers


  • Your website will be updated multiple times per month with fresh, locally targeted website content that improves your local search rankings and provides a seamless user experience
  • Your plumbing SEO analyst will work with in-house copywriters, digital designers, and other teams to create SEO-optimized website assets like infographics, blog posts, custom images, and more
  • Your website and all content will be optimized for voice search and smart home assistants like the Amazon Echo and Google Home


  • Locate and audit existing business citations across online directories like Google My Business, Yelp, Facebook, Angie’s List, and more, including industry-specific directories
  • Optimize your plumbing company’s Google My Business page, including regular check-ins on your business address or service area, phone number, maps listing, business hours, questions and answers, reviews, and more
  • Optimize your company’s Facebook page for local SEO best practices for plumbers
  • Find existing business citations, discover new opportunities to create more business citations, manage verified citations, and monitor local directories and backlink opportunities to build topical authority in your plumbing company’s SEO campaign


  • Provide easy-to-understand monthly reports each and every month during a report call with your dedicated account manager detailing the status and results of your plumbing SEO strategy, in addition to what we recommend next to elevate the success of your campaign
  • Monitor Google Analytics, keyword rankings, and breaking industry news updates on a consistent basis to proactively catch decreases in organic traffic, search engine algorithm updates, or other sales-damaging events
  • Provide reports on inbound phone calls generated from your SEO campaign and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
  • Segment new customer leads from existing customer leads, giving you and key stakeholders 100% insight into the performance of your plumber SEO campaign results


  • Track the performance of your SEO campaign in greater detail than you’ve ever seen before
  • Test new ideas, proven strategies and other SEO tactics most relevant to your plumbing company’s SEO campaign
  • Tweak and pivot your strategy as needed for continuous campaign improvements

you need plumber seo services because 97% of people go online to find local plumbing companies

Why SEO Is the Best Plumbing Marketing Strategy

Each month, customers in the U.S. perform almost 2.9 million online searches for plumbers and plumbing companies. Considering more than 90% of searchers click on the first page of the search results, if your plumbing company doesn’t pop up on the first page for your target keywords, you’re losing business—guaranteed.

the best seo for plumbers have great reviews

If you’re like most plumbing companies, you probably get 20 emails a day promising to rank your website #1 on Google. Like most things in life, if it sounds too good to be true, it typically is (after all—think about what your competitors promise your clients!)! With a million self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data.

We specialize in SEO for plumbing companies, which means we know more about the plumbing industry and plumber SEO than virtually any other digital marketing company!


If you want to outrank your competitors in search engines, you need to accomplish three things: First, your website code needs to be easy for search engines to find, read, index, and rank (Learn about our plumber website development services). Second, your onsite content (copy/text) must establish your company as an authority in the plumbing industry. And third, your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

To accomplish that, our SEO specialists focus on:

Blue Corona offers turnkey plumber SEO services to measurably improve the ranking factors above. The result, for many of our plumbing companies, is an exponential increase in website traffic, leads, and sales!

Be Wary of Plumber SEO Scams!

Not all SEO companies live up to their promises of more traffic, better rankings, and more leads. Some SEO firms achieve results, but they do so using “black-hat SEO” techniques. These unethical strategies can hurt your plumbing SEO and rankings—and ultimately, your plumbing business.

seo for plumbing companies and HVAC webmasters

Before selecting an SEO company for your plumbing company, make sure to ask the following questions:

  1. “Do you adhere to search engine webmaster guidelines?”
  2. “How do you determine SEO success?” For (Blue Corona), we always determine SEO success by increased leads—not rankings or traffic. Who cares if you’re getting more website traffic if it’s traffic from China and you’re a local plumber in Charlotte, NC!
  3. “What happens if/when we part ways?” Many companies don’t let you keep your website, or content—you’re merely renting it from them.

SEO for Plumbers: Our Process in More Detail

Step 1: Comprehensive Website Tracking & Audit

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every plumber marketing service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. To provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first evaluate your marketing the same way a great accountant would review your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you do not see increased booked jobs, revenue, and profit from organic searches (for terms other than your company name!).

when marketing for plumbers, track ROI - you're more likely to have a good plumber SEO strategy

SEO is a zero-sum game, which means that for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions plumbers and plumbing contractors ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other plumbing companies in your area.

A typical plumber SEO audit includes:

  • A business intake so that our account managers see your business from the owner’s perspective
  • Analytics and SEO software implementation (we use a set of tools no other plumbing SEO company has—it’s the only SEO software specially designed for the HVAC and plumbing industry!)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online—linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Step 2: Foundational, Technical SEO Improvements to Your Plumbing Website

Armed with the data derived from the SEO audit, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google, you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit and assessment process, you must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like revising your plumbing website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your site speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).

Step 3: Content Creation and Content Marketing

With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site allows you to rank for a specific set of relevant keywords.

seo for plumbers should includes content marketing for plumbers - blogs increase chances of ranking by 434%. same for hvac and roofing seo

It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads, and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.

Most plumbers and plumbing companies hate creating website copy! That’s okay—Blue Corona has professional U.S.-based copywriters who specialize in creating unique, original, relevant and authoritative content specifically for the plumbing industry.  

Step 4: Optimization of Offsite Factors and Local SEO

The final step in the SEO process is to optimize your overall footprint on the web, starting with your Google My Business page.

Most homeowners and property managers want a plumber that’s local to the area. When consumers make geographically related searches like “plumber near me” or “plumbing company in [city, state],” Google and other search engines show what’s called the local pack (otherwise known as map listings):

local pack results for kansas city plumbers

To get in the local pack, you need a flawless Google My Business page. With our local SEO services, we’ll do it for you and make sure it’s continually up to date with the latest information.


A part of building authority offsite includes generating links back to your website. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal!

Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!

Ready to rank #1 on Google? It’s time to contact us about plumbing SEO services

Learn more about how Blue Corona can help your plumbing company grow with SEO! Contact us today!


Top Company SEO FAQs

What is SEO for plumbers?

SEO for plumbers is the process of editing and creating website content and code that ranks your website on search engines like Google, Bing, and Yahoo. First, your plumbing website must be coded in a way that search engines can find and crawl it. To rank at the top of search engines, you not only need page after page of compelling website content, but your website also needs to be secure, frictionless, fast, and mobile friendly.

What’s included in plumber SEO services?

In your plumbing SEO package, you’ll get a digital competitive analysis, website content and code optimization, new website content, local SEO, measurement and tracking reporting, and continual tweaking.

Should I hire a plumbing SEO company?

An SEO company handles the day-to-day tasks of monitoring your plumbing company’s online presence. If your business doesn’t have the resources or the time to comb through stacks of analytical data, rankings, and traffic patterns, you need a plumbing SEO company.

How long does SEO take for plumbing companies?

If you’ve got a good plumbing SEO partner, you can generally see results between 3-6 months. If you haven’t seen movement by then, don’t give up—a lot goes on behind the scenes, and the true measure of success is organic leads and newly booked jobs.

Is Blue Corona a certified Google Partner?


Is Blue Corona experienced with the plumbing industry?

Yes. Blue Corona’s core audience is plumbing, HVAC, and home services, and we’ve been helping plumbing companies rank higher in the search results for more than 10 years. We are THE authority in plumber marketing! Check out our case studies and see!

Case Study cover page with text reading
Plumber Generates 204% Lead Increase

What Makes Blue Corona Different

At Blue Corona, we try and let our clients speak for us. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own. Take a look at our reviews and hear straight from them why we are the best plumbing SEO company for your needs. 

Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:

  • You’ll own every single deliverable, from your website to your content. Some plumbing marketing companies won’t let you keep your work when you leave. Not us.
  • You’ll optimize your marketing costs. Everything we do is tracked, measured, and analyzed for improvements. This lowers your costs and raises results.
  • You get the peace of mind that we will bend over backward for you. SEO is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
  • You get a dedicated account manager to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (U.S.-based) copywriter.
  • You get detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line.

Our Happy Clients

I would 100% recommend Blue Corona to any new, aspiring HVAC, plumbing, electrical service, home services type business that is looking to expand the footprint of Internet marketing truly because the sense of, they're not like your every other internet marketing company. They're not going to sell you a bill of goods and over-promise and under-deliver. They're going to under-promise and over-deliver.

Ross Albert, Owner
Arctic Air Conditioning

There's been plenty of times where we would sit back and look at things and go, "Hey, you know what? That's probably the best decision we made in a long time." I would definitely recommend [Blue Corona] to other service companies because I want to see how other people like me and my family here at work succeed.

Bill McManigal, Sales & Marketing Manager
Blind & Sons

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning
7595 Rickenbacker Drive
Gaithersburg, MD 20879