800.696.4690

Testimonials

Advanced Spine & Wellness Center

dr. brian paris

Advanced Spine & Wellness Center

Dr. Brian Paris, a Rockville Chiropractor, started Advanced Spine & Wellness Center in 2001 to provide quality chiropractic care to the Washington, DC area. Dr. Paris believes that health is among our most valuable possessions. He provides relief and corrective care using a blended approach of structural and functional enhancement techniques.

The Problem

Dr. Paris originally contacted Blue Corona for SEO. He had a website, but it wasn't nearly as visible as he thought it should be. After an initial assessment, we discovered that 90% of the content on Dr. Paris' website was exactly the same as hundreds of other chiropractors! The company that had built Dr. Paris' website provided him with content - which is great because most small business owners don't have the time or resources to create their own web copy.

The problem is his web design company also used the same content on every other one of their client's websites! When it comes to SEO, assuming a properly coded and structured website, on-page website content is king. However, your website's content must be unique and remarkable. It's of little to no value if a consumer does a search for something related to chiropractic care or back pain and they get two dozen search results featuring the same exact content. Knowing this, Google, Yahoo and Bing rarely give such duplicate content priority in the organic search results.

In addition, Dr. Paris really had no idea how many visitors where coming to his website, where they were coming from, or (most importantly) how many were converting into new patient inquiries. He had Google Analytics on his website, but it was not configured properly. For example, his reports did not filter out internal traffic - visits to his website made by him and his staff! His GA account also did not have "Goals" configured - meaning he had no idea out of the Google Organic traffic he was receiving, how much of it was turning into inquiries.

It is an enormous mistake to invest in SEO without first having some baseline metrics. At a minimum, you must know:

  • - How many visits you receive today from non-branded organic search traffic
  • - Your website's true visit-to-inquiry conversion rate
  • - Your cost-per-inquiry across each paid marketing strategy and major web channel

The Solution

The first thing Blue Corona did was re-build Dr. Paris' website and remove the volumes of (worthless) duplicate content. During the re-build process, we audited and optimized a Pay Per Click (PPC) campaign he had created on his own, added an on-site blog for on-going SEO and content marketing and put in place a customized version of Google Analytics - properly configured to filter out internal traffic, accurately track online new patient inquiries and even capture the phone inquiries he was receiving from his website!

We continue to monitor and track Dr. Paris' website and provide him with on-going SEO consulting and help managing his pay per click campaign(s).

Client Testimonial

"I love the tracking - being able to see exactly where my visitors come from and how many visitors it converts into leads and patients. You guys have been crushing my expectations since we started working together!"

 

Dr. Brian Paris, Owner, Paris Chiropractic

Coakley Realty

rory coakley

Coakley Realty

Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management.

The Problem

One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had create a marketing plan to do so. To generate property management leads, he had created some radio spots, some print ads and direct mail, but he was only receiving about 3-5 leads per month.

Our Solution

Blue Corona developed a custom property management only website for Rory. We optimized it both to rank well organically on Google, Yahoo and Bing as well as to more effectively convert visitors into leads (and ultimately clients). Next, we created and launched a lead-generation pay per click advertising campaign and got Rory set-up on some of the other pay per lead platforms.

Today, Coakley Realty receives over 40 property management leads per month, but his advertising expenditures have actually gone down!

Client Testimonial

"Blue Corona measures and tracks my website and all my advertising so I know exactly what is working and what needs to be re-evaluated.  They break down the data into actionable insights and clear takeaways.   

Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their SEO work and pay-per-click expertise, I receive over 25 leads per month and my cost per lead has actually gone down!"  

- Rory Coakley
Rockville, Maryland (MD)

Online Marketing Services for Realtors & Property Management Companies

Blue Corona provides online marketing, analytics and website design/optimization services for all segments of the real estate industry. We have experience with real estate appraisals and property management lead generation as well as pay-per-click and SEO for residential home sales.

Contact us today to learn more or sign up for our monthly email newsletter and receive free online marketing and analytics tips!

Rory Coakley, President, Coakley Realty

DrinkMore Water

Bob Perini

DrinkMore Water

Founded by Bob Perini in 1993, DrinkMore Water is the largest locally owned bottled water delivery company in the Mid-Atlantic. They serve over 15,000 residential and commercial customers located throughout the Baltimore Washington metro area - including the entire state of Maryland, all of Washington, DC and most of Virginia.

The Problem

If you owned a bottled water company in the 90's, you marketed it via direct sales reps, print Yellow Pages ads, direct mail (Valpak, Coupon Clipper Magazine, etc.), sponsoring local events and maybe some TV and radio (for nationally/internationally funded or aggressive, high-growth companies). Having a website was an afterthought. At best, you had a 5-8 page "brochure-style" site with a little information about your company, products and service area. This is exactly how DrinkMore Water marketed the company and it describes their website to the "T" - a brochure-type site with little to know traffic (and no relevant information about the few visitors they did receive).

As an engineer and MBA, Bob wasn't interested in marketing fluff. Anytime he met with an advertising sales rep, he'd ask, "What will the ROI be if I spend $XX,XXX on what you're suggesting." Rarely could he get a straight answer. As a result, he had devised his own system for tracking (as best he could) the response rates from every single marketing strategy. He did this by buying dozens of toll-free numbers and pointing all of them to his main phone number. At the end of each month, he'd go through his 100 page plus phone bill and carefully add up the calls from each phone number while entering the results in a huge spreadsheet with each of his various advertising strategies. 

There had to be a better way... 

The Solution

Bob and Ben Landers met in 2003. Bob told Ben, "I've got two marketing problems that I'd like you to help me solve:

  1. 1. I spend about $20,000 per month on advertising and I do my best to track it, but I want a service that does it for me - tracks every single advertising strategy I employ and provides me with consultative reports telling me which strategies are working (and deserve a greater investment) and which should be changed or eliminated AND
  2. 2. I know that the future of marketing is online and I want to go "all-in" with the Internet - whatever that means, I want to move my advertising and marketing in that direction.

Over the next four years, Bob and Ben developed a turn-key service to accurately measure and track virtually any type of advertising to help business owners make smarter decisions and measurably increase their performance and return on investment. Using this system, Bob was able to eliminate $125,000 in wasted advertising expenditures. 

DMW Micro SitesWith his background in website design and online marketing, Ben took DrinkMore Water "all-in" on the web. Today, DrinkMore Water has over 10 websites, 2 e-commerce websites and online marketing strategies like Pay Per Click and SEO drive nearly 80% of all DrinkMore's new sales

Client Testimonial

"Blue Corona created, implemented and currently manages my top three marketing strategies – Email, SEO and PPC . Using their tracking service helped me confidently eliminate over $125,000 in wasted print advertising.  Blue Corona created, implemented and currently manages my top three marketing strategies – Email, SEO and PPC . Using their tracking service helped me confidently eliminate over $125,000 in wasted print advertising." "Blue Corona created, implemented and currently manages my top three marketing strategies – Email, SEO and PPC . Using their tracking service helped me confidently eliminate over $125,000 in wasted print advertising." 

- Bob Perini, President, DrinkMore Water

If you own a bottled water company and would like to take your marketing and/or website to the next level, call Blue Corona today - 1.800.696.4690

Bob Perini, President, DrinkMore Water

Jack Rosen Custom Kitchens

Jack Rosen Custom Kitchens Website

Jack Rosen Kitchens

Jack Rosen has been creating beautiful and inspiring kitchens for clients in Montgomery County, Maryland, Washington, DC and Northern Virginia for over 25 years.

The Problem

Jack Rosen Custom Kitchens' website was very design oriented. The problem was you couldn't find it for anything search phrases other than branded terms (searching for the company name)! The President of the company, Larry Rosen, was also investing significant amounts of money in advertising and marketing strategies like pay per click and print ads in Bethesda Magazine, without really knowing what he was getting in terms of results.

Our Solution

The first thing Blue Corona did was put in place a system to accurately track each marketing strategy - including the company website. With never-before-seen data, we showed Larry exactly what needed to be done to get his website ranked higher organically, eliminate wasted advertising dollars and improve the performance of his pay per click campaigns. 

Client Testimonial

"Blue Corona’s expertise in Search Engine Optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom. They also provide extremely valuable monthly tracking reports that identify the effectiveness of our print and online marketing campaigns, saving our company money and eliminating ineffective marketing."

- Larry Rosen, Owner, Jack Rosen Custom Kitchens
 

Send us your website address and learn more about how Blue Corona can help you get more leads and sales for your custom kitchen company. Register for one of our free webinars or contact us and schedule a meeting.

Larry Rosen, President, Jack Rosen Custom Kitchens

Towne Craft Builders

Custom Websites for Architects, Builders and Remodeling CompaniesTowne Craft Builders

Stu Garlington is the owner of Towne Craft Builders, LLC, a custom home building, remodeling and renovations company located in California, Maryland.

The Problem

Like most architects, builders and remodeling companies, Stu had a website, but it didn't represent the quality of his work in the real world. Another online marketing company had optimized his website, but he still wasn't meeting his goals in terms of lead generation.

Our Solution

Blue Corona consulted with Stu and got him set-up on our marketing analytics and tracking system. We wanted to show him what was really going on with each of his paid marketing strategies, his pay per click campaigns and his website. After a month or two of data collection and analysis, we presented our findings to Stu and gave him a proposal for a pay per click campaign optimization, a new website and SEO done in a way that he had never had it done before.

Client Testimonial

Everything you indicated would happen if I followed your advice has happened. It's not often I can say, "you have not only met, but exceeded my expectations." My overall marketing expenditures have decreased, but my business is growing! The Blue Corona team is outstanding. I feel like I'm in control of our marketing for the first time thanks to Blue Corona.

Stuart Garlington, President, Towne Craft Builders