Want to get more leads from your website? Pay Per Click (PPC) Advertising is a cost-effective way to get more (qualified) visitors to your website. More qualified website visits equals more leads and sales!
Get more leads with Pay Per Click (PPC) advertising
The vast majority of Internet traffic is directed by search engines like Google, Yahoo and Bing. When you need something for your home—a product, service or a problem solved, where do you turn? If you’re like most people, you go to Google, Yahoo or Bing and enter a phrase that describes your situation! Prospective customers are on Google right now searching for your product or service. How easily can your website be found?
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If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first page visibility—search engine optimization (SEO) or pay-per-click (PPC) advertising. SEO is valuable because more people tend to click organic listings over paid ads (it is estimated that 60% of searchers only click organic listings over paid listings while 40% don’t know the difference—if the listing looks targeted to what they searched, paid or organic, they’ll click it).
The two primary disadvantages of SEO are that you are not in complete control (Google, Yahoo and Bing ultimately decide who ranks where and how they do this is not exactly clear—despite what some SEO companies might tell you) and it takes time. If you set up a pay per click (PPC) account on Google AdWords, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years!
Blue Corona’s Pay Per Click Management Process
Accurate measurement and tracking is the foundation of every Blue Corona service, including pay per click (PPC) advertising. If you don’t know exactly where you are today, you can’t maximize your results. Before you spend a penny on pay per click, you need to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important. If you’re serious about results, don’t skip this step!
If you already have an existing pay per click account, our team will start with a PPC audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future. With a pay per click audit, we guarantee that the money you make or save over the 12 months after we’ve completed the audit will exceed the cost of the audit or our work is free! Larger campaigns require on-going management, testing and optimization and our PPC management fees can range from 2% of a client’s spend to 20%.
For clients utilizing us for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; from display ads to retargeted ads; we take care of everything and report the results to you monthly. If you’ve been managing your own PPC campaigns, give us a try for 3 months. We’ll exceed your performance and make or save you more than our management fees or it’s free!
At the highest level, search engine marketing success is about one thing: maximizing your first page real estate. The more times your website appears on the first page of Google, Yahoo and Bing for searches relevant to your business, the more website visits, leads and sales you will receive. Don’t believe us? Track your website accurately and you’ll notice that paid ads—aka PPC or CPC—do not significantly cannibalize traffic from your organic listings and vice-versa.
Why hire a Pay Per Click management company?
Pay per click (PPC / CPC) platforms like Google AdWords and Microsoft AdCenter are self-service platforms. You don’t need to hire a professional PPC company to set up and manage your PPC campaign; however, most small business owners lack the time, expertise and tools required to maximize ROI. If you’re a do-it-yourself type, you can hire Blue Corona to set your account up and then you take over the day to day management. Alternatively, you can set-up the account yourself and then pay us to perform a pay per click (PPC) campaign audit.
Pay-per-click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the the average business owner just doesn’t have time to manage. For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received vs. online form submissions can be as high as 12:1. If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.
At the same time, hiring a full time marketing person with the intellectual horse power to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, software programs required for optimization or the advertising cost itself!). For the average $1-$20MM company, it’s far more cost effective to outsource pay-per-click set-up, management and on-going optimization.
Check out our pay-per-click case studies and blog posts! Learn more by calling us today: 800.696.4690
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”