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Webinars

Upcoming Webinars

We're currently planning our next webinar. Check back soon for more details on the topic, date and time, and link to register!

On-Demand Webinars

Watch our previous webinars on-demand at your own convenience! Click on a webinar below to watch.

Introducing: Microsoft Professional Service Ads

This month, Blue Corona and Microsoft join forces to unveil Microsoft’s Professional Service Ads (PSAs), a new ad type set to compete with Google’s Local Services Ads. We breakdown the evolution of Microsoft Advertising and its ecosystem, cover Chat GPT …

You Down With OTT?

In this 60-minute webinar, we discuss the differences between OTT and cable TV, the impacts of brand marketing campaigns on lower-funnel strategies like PPC, and how contractors are leveraging OTT ads to drive leads year-round. Highlights 9:53 – 12:57: An …

Lead Capture Live: Scheduling Demo

Appointment scheduling is now available from Lead Capture Live, Blue Corona’s virtual customer service program designed to increase qualified leads and booked jobs. In this 30-minute webinar, we: Recap why missed calls are a huge problem in the trades Conduct …

The Secret Weapon to Driving Consistent Lead Flow

Brand Awareness Marketing Lead generation campaigns like Google Local Services, SEO, and PPC are foundational components of digital marketing. But how do you keep the phones ringing during shoulder seasons when search volumes aren’t in your favor? Watch our latest …

Unsure About Yelp Ads? We Used to Be Too…

Yelp Ads: Blue Corona and Yelp dive into contractors’ and home service companies’ biggest gripes with Yelp, including: Who actually uses Yelp to find a home service company? Yelp’s review management software and the truth behind Yelp reviews An overview …

Pick Up the D@%n Phone!

Lead Capture Live: Our data shows that even the biggest and best home service companies miss up to 25% of marketing-driven phone calls. Some miss more. These missed calls waste thousands of advertising dollars and translate to significantly more in …

How Contractors Book More Jobs From Email

Watch On Demand! Join Blue Corona as we discuss why email marketing is one of the most underrated marketing channels to increase qualified leads and booked jobs and give you three types of emails that convert homeowners into revenue. To …

How Home Service Companies Are Maximizing Paid Search Leads Year-Round

Watch Google and Blue Corona’s latest webinar for a roundtable discussion about how home service companies can drive leads year-round from Google Search campaigns. Learn how to turn missed opportunities in paid search into more website visitors and booked jobs, …

OTT (Over-the-Top) Advertising: How Local Businesses Are Using OTT to Grow Leads & Sales

Start advertising on streaming services, smart TVs, mobile devices, gaming consoles, and more with OTT advertising. In this 60-minute webinar, you’ll learn how local businesses are using OTT (over-the-top) advertising to create more brand lift and increase leads and sales …

How to Get the Google Guaranteed Badges and Increase Leads and Sales

In this 60-minute webinar, viewers will learn how to get the Google Guaranteed badges via Google My Business and Local Services ads, 6 Google My Business optimization tips to increase your local search visibility, and how Google is changing the …

PPC Budgeting: Maximizing Lead Flow During Seasonal Shifts

Do seasonal fluctuations and shifting climates impact the number of leads and sales your company generates? Join Blue Corona as we discuss two unique PPC budgeting frameworks for home service contractors to generate leads and sales from your Google Ads …

Navigating the Shift: Using Digital Media to Complement Traditional Advertising

In this webinar, Blue Corona and Google discuss industry and media consumption trends and shifts, adapting marketing strategies, and how to address the challenge of engaging your audience in a changing digital landscape. What You’ll Learn Recent audience and industry …

Webinar: Blue Corona Chat

Chat software has a 73% satisfaction rate as a way for customers to interact with businesses, and if you’re not using it, you’re losing potential leads and sales. To prevent missing new sales, try Blue Corona Chat. What Is Blue …

Webinar: How to Advertise on Nextdoor

Nextdoor, the #1 neighborhood app used in more than 190,000 neighborhoods in the U.S., is replacing the way businesses increase brand awareness and generate new customer leads. During this webinar, you’ll learn the ins-and-outs of advertising on Nextdoor, including why …

Webinar: Staying Compliant with Google My Business Guidelines

Google My Business suspensions are on the rise, and a suspended business listing could severely damage your online presence, leads, and sales. To avoid a suspension, you not only need to make sure you’re staying compliant with Google My Business …

Lead Recovery: Turn Lost Leads Into New Sales

Lead Recovery is a new service from Blue Corona designed to help clients turn lost leads into more booked calls. In this 15-minute webinar, Alex Moser, Director of Account Development at Blue Corona, details how the program works, the benefits …

Nextdoor Advertising: The Next Big Platform for Local Companies

Previously, advertising on Nextdoor cost small- and medium-sized businesses $15,000 per month, minimum. Through a unique partnership, Blue Corona now offers Nextdoor ads for approximately one-third the price, helping business owners increase leads and sales and differentiate their brands from …

Webinar: Grow Your Business with Smart Selling

You invest in generating more leads and improving your brand online.  But have you thought about your customer service representative team? They’re the first point of contact with your company for most of your customers. How well equipped are they …

Google Local Services Ads: Everything You Need to Know

Tired of iffy leads and an unreliable pipeline of booked jobs? Google’s new Local Services ads can fix that—if you know what you’re doing. To get better leads, bigger jobs, and a larger profit this year, watch our exclusive webinar: …

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