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In high school, I got a D in algebra. This was astonishing considering I aced geometry. Chemistry? Barely passed. Physics? You better believe I was the star student.
Moral of the story: I am a visual learner.
Approximately 65 percent of the population are visual learners, which means they respond most to what they see as opposed to what they hear or touch. Some of them, like me, respond more to pictures and photographic representations of information than written words.
Visuals make hard-to-understand concepts suddenly make sense. Not only does this mean a lot for your onsite SEO and marketing efforts, this also means a lot in how you best understand information you need to make data-driven decisions for your clients. For all you visual learners out there, I’ve put together a list of 10 great SEO tools for visual learners. Enjoy!
1. Google Analytics
This one is kind of a no-brainer. Google Analytics is a wonderful tool for any business owner, let alone any SEO professionals. Everything is completely visual so your reports actually make sense, and you can watch the effects of what you’re doing in real-time.
Mozcast tracks the “weather” of Google algorithm updates. In short, the “hotter” and “stormier” it is, the more change Moz saw in Google rankings. In terms my dad would understand, Moz is tracking where search results appeared yesterday in the SERPs compared to where they appeared today. The more change there is, the more the Mozcast reflects Florida in October. Perfect for someone who needs to be shown—not told.
SERPmetrics is essentially the same as MOZcast but displays its data in a little more technical manner and compares search engines Bing, Google, and Yahoo! (and more if you pay for it). It also looks at the fluctuations over a longer period of time, if you were wanting to see long-term trends. You can upgrade for a price and have a better look at more search engines, if you wanted to do some research across the board.
4. Keyword Eye
If you like to research your keywords using pie charts and bar graphs, Keyword Eye is the way to go. It lets you enter your keyword and actually SEE how popular it is and some other variations of it.
5. Heat maps
I love heat maps. I love maps in general (I went through a phase in college when I wanted to be a cartographer), but heat maps are the best at literally showing you where people are clicking on your site. Every spot people click on your site leaves a little footprint. The more footprints there are on a certain spot, the “hotter” it gets.
This is great for insight to see where people are clicking where you may not have a link and need one, or the topics that people are more interested in.
If you’re a Twitter user (and if you’re doing SEO, you should be), sometimes it can be hard to really get a good visual of what’s happening around your account. Mentionmapp is an amazing tool that gives you a great visual of who is talking about you and what topics are trending around you.
7. Google Trends
Are people still searching for your keywords? Are certain keywords more popular now than six months ago? Google trends can let you know in one awesome visual graph. I prefer to see data in graphs to better understand what it means to me. In this example, “heating repair” tends to be gaining momentum, while “heating maintenance” seems to be losing it. Helpful for blog posts.
8. Google Webmaster Tools
Google Webmaster Tools is another must-have for any site. Not only does it give you good visual insight into search queries, it also gives you some great visualization on the bots crawling your site, compared to what’s considered low, high, and normal.
SEOThat shows you where your keywords are ranking in Google and Bing side-by-side and links them together. It’s pretty interesting to see that visualization of one word that’s in the number two spot on Google but the number 14 spot on Bing.
10. Sprout Social
Sprout Social is my social media savior. For some reason, whenever I’m not on my own accounts humble bragging about how many miles I ran, I’ve found that keeping up with social media can get daunting and a bit stressful. Sprout Social not only puts all your social media in one place, but it allows you to SEE what you’re doing.
And there you have it, folks, a few of the tools I use to keep up with everyone who for some reason understands words and numbers. Just because we work with a lot of data doesn’t mean we can’t find ways to make that data simpler and more pleasing to the eye. In fact, infographics are a great way to get shares and likes across the web.
If you find all the information involved with SEO overwhelming, no matter how visual it is, don’t worry. That’s why there are professionals. Like me.
About The Author: Betsy is the social media lead and a digital marketing expert with Blue Corona. When she’s not managing Blue Corona's digital content campaigns she’s urban exploring, hiking with her dog, or teaching horseback riding lessons. Twitter: @educatedbets
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