- Competitive Analysis
- Search Engine Optimization
- Pay Per Click
- Website Design
- Tracking & Analytics
- Email Marketing
- Social Media Marketing
- Video Marketing
- Franchise Marketing
- Case Studies
- Case Studies
- Home services
- Home Design & Remodeling
- Commercial Services
Trying to choose between Blue Corona and another online marketing company? Choosing the right marketing company can be the difference between growing your business and getting a Google penalty (gulp!), so this decision should absolutely NOT be taken lightly.
To help make it a little easier on you, we’ve gathered our top 21 reasons why you should hire us vs. our competitors.
1. No Long Term Contracts
We let our results speak for themselves and therefore offer month-to-month contracts to all of our clients. You’ll never have to worry about being stuck in a long term contract with Blue Corona. That sort of thing aint our bag, baby.
2. Dedicated Account Manager
Each Blue Corona client receives a dedicated Account Manager—someone who understands business AND online marketing—to be their guide. Most of our clients will tell you the most valuable aspect of working with Blue Corona is their Account Manager. They take full advantage of their Account Manager to advise them on everything from how to respond to negative online reviews to helping them set up a new remarketing campaign to fixing any problems that might pop up on their website.
3. Ownership Mentality
We market your business as if we own it. “Think like an owner” is actually our #1 core value at Blue Corona. This ownership mentality means you are never just a number in a queue to us. We strive to learn every aspect of your business model as well as you do—from your competitor differentiators to your profit margins.
4. In-house Copywriters
Good website content will improve your organic search visibility, drive traffic to your website, help convert your website visitors into leads, and establish your company as THE authority in your industry. That’s why a THIRD of our team here at Blue Corona is made up of in-house copywriters. Whether you need ad copy for a new campaign, new service landing pages for a new business line you’re launching, or just someone to keep your blog updated, these guys and gals are here for you.
Meet Some of Our Copywriters!
Feel free to browse samples of our SEO copywriters’ work on the Blue Corona blog.
5. Monthly Reports You Can Understand
We’re completely transparent about everything we do on your website. You’ll meet with your Account Manager each month to go over a report of exactly what we did the month before as well as your results (tracked all the way down to your bottom line if you’ll share your revenue information with us!).
6. Detailed Tracking
Most companies have Google Analytics installed on their website. And some even do basic call tracking. But these companies are likely missing half the picture when it comes to how effective (or ineffective) their marketing campaigns are performing.
Accurate tracking is the basis of everything we do at Blue Corona. You can’t win the game if you don’t know the score!
7. Dedicated Webmaster
You want to make a simple change to your website—remove a coupon that’s expired, add someone new to the meet the team page, publish a new blog post, update the copyright in the footer, etc. Or maybe you’ve received a notification from Google saying your website has been hacked. Maybe your site has been slow or has been experiencing a lot of downtime.
These are all examples of things Blue Corona’s dedicated webmasters will handle for you. You don’t have to worry about having a full time IT person on staff to manage your website. Make us your go to “web guy.”
8. In-House Design Team
Let’s get this straight—we’re not the only online marketing company with an in-house design team. But what makes our design team so great is that we focus on designing LEAD GENERATION websites. Our websites look great while also operating as virtual sales reps. And when you combine that with our SEO services to help your website GET FOUND, you’ve got a winning recipe for getting more leads and sales from the web.
9. Proprietary Software
We developed and built our own SEO software to not only track how well your website is optimized for search engines, but also to aid our team in creating highly actionable reports for improving your rankings.
10. All-in-One Services
Our Virtual Online Marketing Manager package eliminates the need to manage multiple vendors. From social media to SEO to pay per click, email marketing, tracking, video marketing, and more, our all-in-one services allow you to dominate the web at a fraction of the cost of hiring just ONE internal marketing person.
11. An Inc. 500 Company
Blue Corona is a four-time recipient of a spot on the Inc. 500/5000 list. Why does this matter to you? Because we’re passionate about growth, of course! We’re in the business of growing businesses, which makes our own company’s growth all the more rewarding.
12. Core Values
Every organization needs values to define the company’s brand and shape its culture. These are ours:
Any member of our team can recite them and give examples of how we strive to uphold them. While our #1 core value is to think and act like owners, my favorite (and I think you’ll like it too) is #6—make every client a case study.
13. Proven Process
The most successful business owners take a strategic approach (rather than a tactical approach) to their business AND their online marketing. This is what our proven process looks like—we use it for ourselves AND for all of our clients:
14. Industry Expertise
We work with every industry here, but we’ve definitely got a soft spot for home service companies (HVAC, plumbing, electrical, remodeling, insulation, garage door, handymen, landscaping, etc.), fire protection companies, and financial service companies. It’s random, but it’s where we got our start and it’s what we know best. If you own a company in one of those three sectors, then stop looking—you’ve found your online marketing partner.
15. Partner vs. Vendor
Speaking of online marketing partner, that’s what we prefer for you to see us as. We’re not just a vendor—we’re here to be your partner to guide you through all things digital. To be a sounding board when you need one for new marketing endeavors; to analyze your data and results and provide actionable takeaways; to help you set and achieve your goals; to be your cheerleader as you grow bigger than ever.
16. White Glove Service
Our goal is for you to be so pleased with your customer service (and your results of course) that you simply HAVE to refer us to all of your friends.
17. Our People
I can’t leave this one out because it’s one of the things our current clients say is the most valuable part about working here—the people.
Your Blue Corona Support Team
See what one of our clients had to say about his support team at Blue Corona:
“With other companies, you’ll be impressed by their sales person and then get handed off to someone else in the division who’s not that impressive. I’ve been very impressed with everyone I’ve worked with so far—from Ryan to Greg to Chase.”
–Norm Woolley, Woolley Home Solutions
18. Results for Your Bottom Line
Some online marketing companies will promise you more rankings, more phone calls, more traffic. All of that is great, but there’s no better measure of online marketing success than revenue. And yes, you can and SHOULD track your marketing all the way down to your bottom line.
19. Continuing Education
Google updates its search algorithm 500 times a year and the rest of the digital marketing landscape evolves just as fast. We invest in continuing education for our employees (most recently, we sent our social media manager to the 7th Annual Social Media Success Summit—read her recap here!).
20. Business Oriented
Our team works to learn every aspect of your business model to better manage your account, including your sales funnel, visit-to-lead ratio, lead-to-sale ratio, and profit margins for each product and service sold. This allows us to achieve your optimal cost per lead and maximize your return on marketing spend.
21. Play by the Rules
Unlike some scam SEO companies, we want to keep your website on the up and up—that means no spammy link schemes, no keyword stuffing, and no other things that go against Google’s Quality Guidelines. We don’t need those black hat SEO tactics to improve your website’s rankings—we can do it the right way and get better, qualified results.
Try Us on For Size!
We’re not the right fit for everyone, but go ahead and try us on for size, risk free. Here’s how. Call us today or fill out this form and we’ll give you a free marketing consultation with one of our marketing specialists.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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