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As a business owner, you’re probably constantly looking for new creative ways to bring in leads and new projects. Maybe you’re thinking about starting social media campaigns or PPC campaigns—which definitely can increase your leads. But what if the root of the problem is must simpler than that? What if we told you there are five easy ways that can increase leads without spending much money at all!
Before you spend all your money on TV commercials and radio ads, plug in and look at your website. Consumers nowadays expect a whole lot more from websites than they used to. Remember when websites had a solid background, some text, and only a few landing pages? Unfortunately, we do too. Websites now offer much more engaging features—incorporating photos, videos, moving images, and more!
As a home remodeling company, you want prospective customers to look at your website and convert to sale. To do so, consider making the following five easy changes to your website.
Does your website stack up? Check out our case study on how one of the changes we suggest below increased website conversions by 73% >>
Make Your Phone Number Large and Visible
You want people to call you and get information, right? When homeowners go to your website, they want it to be easy—meaning they don’t want to go digging for your phone number. We recommend displaying your phone number in a large, contrasting-color font at the top right-hand side of your site.
This is by far the easiest and least expensive way to get more leads on your remodeling website—so why wouldn’t you do it!
Provide a Sidebar Online Contact Form
You can order just about anything online—food, vacations, clothing, and even toilet paper. Shopping online is easy and requires little effort. By providing a sidebar online contact form, you can capture the groups of people that fall into one of two categories.
People who are on the go, don’t have time to discuss their project idea at the moment but want more information.
People who just don’t like talking on the phone.
We have definitive proof that this works. Chances are if you are a business owner, you are a people person and don’t mind talking on the phone. However, many people would rather submit an online contact form than pick up the phone and call. To capture these people and still get leads, provide your users with an online contact form. And, most importantly, reply to their requests! Don’t let several days past without providing a response.
Push for Online Reviews
For home remodeling companies, homeowners want someone who is trustworthy, who has design expertise, and who their neighbors recommend. Most people don’t go knocking on strangers’ doors and ask, “Who built your home addition? It looks great!” For many, online review platforms such as Yelp, Google, and Houzz are a better—and less creepy—way of asking, “Who is the best remodeler in my town?”
Reviews are sometimes tricky to get. You don’t want negative reviews and you don’t want to sound pushy. We recommend several ways to get online reviews:
- Create an online review platform – When creating the form, have the very first question ask if the customer enjoyed your service. If they check yes, send them to Google reviews or another review platform. If they check no, have them fill out why. This can be sent directly to you so you can handle the problem.
- Send customers an email after the project – If you felt as if the homeowner really enjoyed your service, send them an email asking for a review or testimonial. You can either send the customer to Google for a review or have a section on your website where you can update testimonials from previous clients.
- Respond to your reviews – When customers see that you are active and respond to reviews, they will be more likely to submit a review as well. Keep up with your reviews, both positive and negative!
Show Previous Work in a Gallery
Home remodeling is different than an HVAC or plumbing business in that customers want to see your previous work and designs. (Who would want to see previous plumbing work? Not me.) Remodeling is very visual. When hiring a home remodeling company, homeowners want to know what previous work you have done so they know you can do similar work to their home.
To show users what you’re capable of, start a gallery of projects.
Create Videos of Work and Company
Videos are a great way for users to get to know your business and your work. Especially for home remodeling companies, videos are a great way for users to get to know your team, you as the business owner, and your designs. Having several different videos throughout your website can set you apart as a remodeling company in your area and increase the trust customers will have for your business.
Videos not only help customers understand your business but also help the search engines understand your business—which could rank you higher! We have found that videos indeed do impact SEO and could help make you more visible to search engines.
Ready to Change Your Website and Increase Leads?
These five easy changes to your website can help increase your leads; however, you may be wondering how to create an awesome video or how to build an online contact form. That’s where we can help. Drop us a note to learn how we can upgrade your remodeling website to help increase your leads.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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