When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright shiny object to the next. The following is a basic online marketing strategy that has proven effective for more than 100 small-medium sized companies.
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About The Author: Ben Landers is the Founder of Blue Corona, an award-winning, technology-enabled home services marketing agency focused on growing the trades. Want to book Ben for a speaking event? Send us a message.
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