When it comes to online marketing, most business owners take a tactical approach, rather than a strategic one. Instead of following an overarching plan, they zig zag from trend to trend and one bright shiny object to the next. The following is a basic online marketing strategy that has proven effective for more than 100 small-medium sized companies.
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About The Author: Ben Landers is the President and CEO of Blue Corona, a data-driven, inbound internet marketing company. Submit an inquiry to book Ben to speak at your next conference or event. View more blogs by Ben Landers
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