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- Search Engine Optimization
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- Case Studies
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Why is Blue Corona the best SEO company in Charlotte?
Let me tell you a true story:
I remember one specific client who came to us after a particularly bad breakup with an SEO agency.
It was awful. Their previous SEO company wouldn’t release any historical data, wouldn’t give us access to their Facebook page, and even pulled their website because the client didn’t technically own it (yes, that’s a thing).
So, with no historical analytical data, no social media presence (we eventually got that sucker back), and no website, the client was absolutely desperate—and on the verge of a mental breakdown—when she came to us.
My heart completely went out to her, and I went into beast mode like a mother bear protecting her cubs. First there was anger. I was livid that the other SEO company would treat this client—quite possibly one of the nicest women I’d ever met—so badly. Then came determination. At that very moment, I became fiercly determined to turn things around for her.
We did turn things around for her, but that’s not the point. Remember that fierce determination I felt when I found out she was given subpar SEO services? That’s not just me—that’s every single SEO expert in our company.
That passion and dedication is only a small part of why Blue Corona is the best SEO company in Charlotte, and really the entire East Coast. If I had to, I could narrow it down to five main reasons:
- Our SEO firm instills an ownership mentality in our employees
- We get SEO results that matter to your bottom line
- Our SEO services are all-inclusive
- We only employ the absolute best SEO experts
- Our employees really do love their job
If, after reading this, you don’t agree that Blue Corona is your best option for SEO services in Charlotte, give me a call and I’ll give you five more reasons. Or ten more. Heck, I could talk to you all day about why you should choose us.
Our SEO Firm Instills an Ownership Mentality
Regardless of the Charlotte SEO company you choose, most of the SEO experts and copywriters that will actually be working on your account are recent(ish) college grads, frequently with writing and communication degrees. I’ll tell you right now, my journalism degree taught me jack squat about the real-life inner workings of a business, and I doubt liberal arts graduates of today are much different.
How can someone who doesn’t understand your business (and the financials of keeping it healthy) help it to grow?
Every Monday, we have an all-company huddle to go over Blue Corona’s financials. This open-book management style keeps everyone on the same page, and it helps teach and enforce an ownership mentality. Not only that, but new hires are required to take a crash course in Business Ownership 101. Top that with a financial literacy course and the new hire required reading list, and by the time they’re done with training, our SEOs are capable of running your business for you.
Training and industry expertise doesn’t stop there, either. While SEOs at other companies are browsing Maxim and People Magazine in their spare time, we’re catching up on recent industry publications. And I don’t mean the marketing industry (though we do stay on top of that one), I mean the service industry, the financial industry, the legal industry, the home services industry–the industries of our clients.
If we don’t have a resource for the industry, we create one. Simple as that.
We Get SEO Results that Matter to Your Bottom Line
I’m going to tell you something revolutionary.
You need to stop focusing on your company’s rankings and run away from any marketing agency that says otherwise.
Here’s why I want you to stop equating rankings with success: good rankings are a vanity metric.
You can have 500 #1 Google rankings, but if your bottom line doesn’t budge, it really doesn’t matter, does it? Our clients are spoiled in that we over-deliver on the metrics that matter, i.e. leads and sales. Yes, getting ranked high in search results helps you to get there and is a great strategy to use, but it shouldn’t be your (or your marketing company’s) sole focus.
Because of our ownership mentality, every one of our SEO experts understands this huge distinction. Thanks to their financial literacy, they can make better-informed judgements on the keywords and phrases that actually contribute to your bottom line.
Want proof? Here are a few of the results we’ve gotten for our clients:
- 676% increase in local web traffic in 8 months
- 483% increase in monthly leads
- 128% increase in organic leads
- 600% increase in organic leads
Want to see more results we’ve gotten clients? Head on over to our SEO case studies.
We know the metrics and results that matter, and we know how to get them.
Our SEO Services Are All-Inclusive
One of the reasons our clients love us is because our Charlotte SEO services are all-inclusive, and we err on the side of over-delivering. I believe the phrase one client used was, “I don’t have to babysit you and sh*t just gets done.”
What that means is that if you partner with us for a Virtual Online Marketing Manager and we see something you should be doing, we’ll do it, and you won’t see it on your bill (within reason—while we’d love to build you a $20,000 website for free, we also love to give our employees good health insurance). Just last month I put in about 20 extra requests for my clients that weren’t in the main scope of work.
Know what that’s called?
Caring about your client.
Here’s what’s included in our basic VOMM package, right off the bat:
- Customized analytics tracking
- Tracked phone lines
- Competitor tracking and analysis
- SEO editing and optimization for existing pages
- Creation of new content pages
- Creation of NAP citations for local SEO
- Conversion rate optimization
- Offsite SEO
Because our SEO specialists take an ownership mentality towards your company, they also make sure you have a comprehensive digital marketing strategy instead of pieces of one.
We Only Employ the Absolute Best SEO Experts in North Carolina
Blue Corona’s recruitment and onboarding process for both our Gaithersburg and Charlotte SEO experts is long and intense. We do that for a reason: we are very selective in who we hire because we want SEO experts that truly can see things from an owner’s perspective. We look for a history of leadership, academic excellence, an entrepreneurship attitude, and people with a true passion for what they do. We need to see this passion during their interviews, so we can be 100% sure that they will approach their clients with that ownership mentality I mentioned above.
Our Employees Really Do Love Their Jobs
Think of the last time you were asked to work on a project you weren’t interested in.
How good of a job did you do?
Now, think of a time you were asked to work on a project you really believed in.
Chances are, you put in more of an effort and produced a better result.
Happy and engaged employees do better work and are more productive (at least 12 percent right off the bat, studies say). Doing work you love creates a fulfillment in life everyone seeks, and if you love your job, you know firsthand what a difference it can make.
It makes sense then for you to extend that to business partnerships. Your digital marketing company is responsible for a hefty amount of your revenue. Are you going to trust that to an SEO company with a revolving door of “SEO specialists” who care more about leaving at 5:00 than the success of your business?
I wouldn’t. And I don’t. When I look for vendors or marketing partners, you better believe I check the company’s employee happiness on Glassdoor. If they have poor reviews or a high turnover rate, I move on, because I don’t want any of those disgruntled employees handling my business. It’s as simple as that.
It works. Our employee retention rate is a staggering 95% and our client compliments are through the roof.
Ready to Start SEO Marketing in Charlotte, NC?
I just gave you five non-debatable reasons why you should choose us for your Charlotte digital marketing services. If you still don’t believe me, head over to our testimonials page, or just take a look at our reviews. Contact us now to get started, and I can’t wait for you to see the red-carpet treatment you’re about to get.
About The Author:
Betsy is the social media lead and a digital marketing expert with Blue Corona. When she’s not managing Blue Corona’s digital content campaigns she’s practicing Muay Thai, hiking with her dog or teaching kids how not to fall off a horse. Twitter: @educatedbets Instagram: @elmcleod
View more blogs by Betsy McLeod