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Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Zack Gogulski blog image

About The Author: Zack is a PPC Analyst at Blue Corona responsible for creating and optimizing paid search campaigns, as well as managing budgets, overseeing search platform accounts, and tracking KPIs. Zack is a North Carolina native that enjoys keeping up with the Carolina Panthers and Hurricanes, spending time hiking and traveling, and listening to live music.
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