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Call Tracking vs. Call Intelligence Reporting [Infographic]
Phone etiquette matters. It matters more to companies wanting to gain and retain new customers.
According to a study by Google, 61% of mobile users call a business during the purchase phase instead of contacting them online. Not only that, but another survey found that 74% of people who have a bad phone support experience are likely to choose another business the next time they shop for that product or service.
When was the last time you listened in on how your customer service representatives were handling incoming calls? If the answer is “never,” you’re missing out on a huge opportunity to convert more leads into repeat customers. But, we get it—you don’t have time to sit there and wait for calls to come in so you can babysit your CSRs.
That’s where call intelligence reporting comes in.
With basic call tracking, you only learn which ad generates what calls. But are those calls even leads? If they are leads, are they closing? Is there a reason why they aren’t closing? Increasing customer retention rates by even 5% can increase profits anywhere from 25% to 95%.
With Call Intelligence Reporting (CIR), you’ll gain real insights that will help you grow your business. Take a look:
Better Information Equals More Leads & Sales
With Call Intelligence Reporting, you’ll get never-before-seen insights into your call handling team’s performance and actionable recommendations to convert more of your phone calls into sales or booked appointments. You’ll learn if your calls are leads, who your best CSRs are, why your leads aren’t closing, and so much more.
Ready to get started with call intelligence reporting? Let’s talk! 800.696.4690.
About The Author: Erin is currently the Call Intelligence Manager at Blue Corona. However, as one of the first five employees with the company, she has held many positions, including analyst, copywriter, office chair building expert, and (self-proclaimed) bake-off favorite.
View more blogs by Erin Whetham
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.