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Category Archives: Contractor Marketing

If you own a local contracting company and you’re looking for an Internet marketing partner to help take your business to the next level, you’ve come to the right place. At Blue Corona, we specialize in contractor marketing—everything from SEO, PPC, website design, content marketing, social media campaigns, and more. Blue Corona is much more than an SEO company—we truly see ourselves as a Web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your services on the Web, all while tracking and measurably justifying your investment in our online marketing services. Below are a collection of blog posts written by our team of expert contractor marketers. Browse through or call us today to get started on improving your contracting company’s online presence.

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Brandon Doyle Marketing Specialist
July 10, 2017

As someone who works with small business owners every day, I know just how important marketing dollars are to…

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Betsy McLeod Marketing Specialist
June 28, 2017

Google home services ads have been generating buzz since the concept rolled out back in 2015. It wasn’t until…

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Bethany Coats Marketing Specialist
June 27, 2017

Have you ever heard the terms mobile site design or mobile user experience? Have you noticed people talking about…

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Maeve Ginsberg Marketing Specialist
May 3, 2017

Even if you’ve never used a phone book, chances are you’re familiar with the Yellow Pages. In fact, if…

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Betsy McLeod Marketing Specialist
May 2, 2017

HomeAdvisor's parent company, IAC/InteractiveCorp is buying Angie's List in a deal that creates a monster home services consumer review…

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Maeve Ginsberg Marketing Specialist
May 1, 2017

Recall the saying “content is king?” How long has that been around? Well, it rings truer than ever in…

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Bethany Coats Marketing Specialist
April 26, 2017

Unsure of what is important to users in web design? Struggling to decide if it’s time for a website…

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Jenna Spackman Marketing Specialist
March 31, 2017

If your business has recently been contacted by your local broadcast station or cable company representative, chances are this…

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Betsy McLeod Marketing Specialist
March 28, 2017

Facebook advertising can be overwhelming for business owners. I don't blame them—there are more than 1,300 targeting options, 15…

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Blue Corona Marketing Specialist
February 23, 2017

Facebook has been a powerhouse in the social media realm for quite some time. Nearly 1.23 billion people use…

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Alanna Potosky Marketing Specialist
November 29, 2016

In today’s digital world, your business needs to be found online. So build a website, optimize it for the…

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Betsy McLeod Marketing Specialist
November 15, 2016

There’s nothing better (or more successful) in social media marketing than a good visual or image. This includes everything…

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Haley Weaver Marketing Specialist
October 28, 2016

I don’t know about you, but I love a good scare. Want to go to a haunted house? I’m…

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Blue Corona Marketing Specialist
October 27, 2016

Do you want to hear a really scary story? In towns all over the country, small businesses just like…

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Ben Landers Marketing Specialist
October 26, 2016

One thing I tell all of my employees is to learn from their mistakes, and the same should be…

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Betsy McLeod Marketing Specialist
September 16, 2016

If you’re a plumber or an HVAC company, you probably don’t think much about creating an account on Instagram.…

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Ben Landers Marketing Specialist
August 27, 2016

At Blue Corona, we know a lot about HVAC websites. Back in 2013, we used our software to review…

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Ethan Batson Marketing Specialist
July 5, 2016

A name that I’ve heard come up more and more in my conversations with home service companies is Porch.…

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Haley Weaver Marketing Specialist
June 30, 2016

Your HVAC company is awesome, right? You know it. I know it. But does the world know it? Without…

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Ben Landers Marketing Specialist
June 30, 2016

Recently, I wrote a blog post for Remodelers Advantage about how to get more value from Google Analytics. I…

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Jenny Goldberger Marketing Specialist
June 29, 2016

Does this look familiar? I bet that’s why you’re here: you’ve seen that often, when you search for local…

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Haley Weaver Marketing Specialist
June 27, 2016

Think about the last time you used a search engine to find a local business. After you hit “search,”…

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