Online reviews for your local business have a lot of sway in the amount and quality of customers you get. Think about it this way:
Your furnace is dead. Your kid is crying and you have a deadline at work. You need to call for furnace repairs before the cold front moves in and have ZERO TIME to deal with a shoddy service call. What do you do?
You pull up your search bar and quickly find a local HVAC company with good reviews.
What Is a Custom Google+ Review Link and How Can Local Businesses Use It to Get More Reviews?
We’ll make this short and sweet.
A custom Google+ review link is exactly what it sounds like—a custom URL you can create where your clients can leave you a review. When someone clicks on your custom Google review link, a box like this pops up:
This will help you get more reviews simply because it makes it easier for your customers. Check out these 3 easy ways to use the custom link to get more Google reviews:
Include Your Custom Review Link in Your Email Marketing Campaigns
Email marketing is an amazing way to engage customers and catch new ones. Create a special spot in your newsletter or template for your custom review link to live, and highlight it every time.
Send the Review Link Right to Clients
This is as simple as it gets. Send an email, a text (yes, a text), or even a message on social media to your recent customers, and include the following message:
“Hello, [insert customer name here]!
I do hope you enjoyed your recent service with [insert local business name here]! Your satisfaction is our number 1 priority, and It would mean the world to us if you could take the next 3 minutes to follow this link: [insert custom Google+ review link here] and leave us a review! We rely on reviews to improve customer satisfaction and help grow our business, which means more great techs, more CSRs, and more importantly, faster, more technologically advanced service for you!
We sincerely appreciate your business and look forward to serving you next time!
[insert business owner’s name here]
BOOM. Want to make it more compelling? Throw in a free sample! Send it alongside a coupon for 10% off their next service!
Advertise it to Previous Customers on Social Media
Advertising on social media is one of the best ways to create brand awareness and engage with your customer community. Using custom audiences, push out your review link for a few $$ per month.
Got it? Great! Let’s move on to the how.
How to Create a Custom Google Review Link for Your Local Business
Here’s how to get one of these bad boys for your local business:
Getting more reviews is NOT the end-all-be-all to showing up higher in the local search results. A lot goes into a search engine algorithm, including content, website structure, and authority. You can even have the best website around, but your customer service representatives aren’t the greatest. Start with website analysis to make sure your website is up to snuff, and work it out from there!
About The Author: Betsy is a content marketing specialist with Blue Corona. When she’s not managing SEO campaigns or writing badass blog posts she’s practicing Muay Thai, hiking with her dog or teaching kids how not to fall off a horse.
View more blogs by Betsy McLeod
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