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At this point in your life as a business owner, you’ve probably heard about all the ways that SEO can help you generate more traffic, leads, and sales from the web to grow your business. So you’ve done a little research and found out that SEO services can be somewhat pricey, so you start looking into SEO software. Lo and behold, the SEO software is much more affordable, and some companies even offer it for free.
But exactly does SEO software do and will it help you grow your business?
What Does SEO Software Do?
While there are a many different SEO software platforms, for the most part, the software measures:
- How well your site is currently optimized for search engines based on a number of ranking factors—some tools also allow you to evaluate how well individual pages of your site are optimized for certain keywords
- How well your site ranks for your designated allotment of keywords
“Great! That’s exactly what I want!” you might be thinking. But here are two major problems with relying on SEO software to improve your SEO:
Problem 1) SEO Software Rankings Are Extremely Unreliable
Pick a keyword, any keyword. For this example I’ll use the keyword I find myself searching the most often: “liquor store.” The search results that I see for “liquor store” are going to be different than the search results you see for “liquor store.” That’s because Google personalizes your search results based on:
- Your location
- Your search history
- Your personal sharing
- Your social connections
- And previous search queries
As you can imagine, this makes it difficult to accurately measure rankings. Fortunately for you, as a business owner, you don’t really need to be concerned with rankings as a measure of your SEO success. Rather, you should pay attention to the leads and sales being generated from your SEO campaign. Does your SEO software tell you that? Probably not!
Problem 2) SEO Audits or Reports Don’t Fix Your Website for You
Say you pay money for SEO audit software that tells you that you have 100 broken links on your website that are negatively impacting your SEO. That’s great to know, but the software isn’t going to fix it for you!
SEO reports and audits aren’t going to help you unless they offer you clear, actionable takeaway items that you implement to improve your website.
So Do You Need SEO Software?
If you’re going to do SEO in-house, then you’ll probably want some type of SEO software. You’ll need someone on your staff who can understand the reports it generates and can turn those reports into actionable items to improve your website. You’ll also need the proper website tracking installed on your website to determine whether or not your SEO efforts are doing what they’re supposed to do—generate more sales and leads for your business.
Alternatively, you can hire an SEO company like Blue Corona. We have our own proprietary SEO software, in addition to a variety of third party tools, that allow us to track how well your website is optimized for search engines. With this information, we can then create and execute an SEO strategy that’s unique to your website, business, and goals.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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