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Yes, people do click on paid ads. But while it might be simple to us in how we can answer that question so quickly, let’s take a step back and help you understand how we can so confidently answer that question. It comes down to looking at Google’s revenue reporting and the granular metrics that you’re able to track when you run paid campaigns.
Much of Google’s Earnings Come from Paid Ad Revenue
Google is the known dominant player in the online field, and Alphabet is the holding company that includes Google. Looking at Alphabet’s 2016 Q3 Earnings Results, advertising is stated as still being a core of their business. Previous earning reports show that around 90% of their revenue came from advertising, which is about the same percent as the previous year. In Q4 2015, Google’s revenue was $21 billion, which is up about 20% year-over-year. Paid clicks were also up over 30% year over year.
Just from the numbers, we see that people do click on ads and are doing so more and more each year. It’s in Google’s best interests to make these ads as useful for customers and advertisers as possible.
Paid Ad Tracking Capabilities Provide Exact Metrics from Clicks
With current tracking capabilities, if companies weren’t seeing positive ROI, they wouldn’t be running ads, and pretty much every major brand runs AdWords ads with Google. But while the above data points that in general, paid ads are effective for getting clicks through to websites (and effective for generating revenue for Google and Alphabet!), we understand that marketing strategies and budgets are not one-size-fits-all. Luckily, with paid ad tracking capabilities and metrics, you’re able to precisely measure the results (clicks, leads, sales, revenue) from paid advertising campaigns.
To provide an attractive ROI from your marketing budget and ensure your PPC advertising campaign performs as best as possible, you need a dedicated PPC management service from certified professionals.
Paid ad tracking allow for continued optimization of your campaign, including:
- Eliminating wasted spend on irrelevant keywords
- Providing true cost-per-lead (even minutely down to specific regions or service lines)
- Retargeting previously missed leads and sales
- Improving your cost-per-click and ROI on your paid campaigns (read our case study on how one insulation company saw a 73:1 Return on Ad Spend from their paid campaigns)
PPC Management from Blue Corona
Blue Corona is a PPC management company with certified Google AdWords experts and Bing Ads PPC specialists, and as such, we have the tools, training, and knowledge it takes to maximize the return of your paid search campaigns. We are a Google Premier Partner, a distinction reserved for the top 3% of all North American Google partners, as well as a Bing Partner.
Regardless of your industry, we can make recommendations on the best PPC approach and budget to meet your growth goals. We’ve helped all types of businesses optimize their campaigns—from contractors to shredding companies and remodelers to doctors. Get started today with a FREE analysis of your current paid campaigns:
About The Author: Hannah is the Organic Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson