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Does Google Webmaster Tools Improve SEO?
We celebrated Independence Day this weekend, meaning I sat poolside and stuffed my face with hot dogs, burgers, and beer. America! Ask others what one of their favorite 4th of July traditions is and they will probably tell you watching fireworks, a tradition I also relish in—hot dog pun intended.
However, business owners (particularly in the home services industry) may not have had the chance to enjoy the same three day weekend their friends and family do to celebrate our nation’s birthday. Instead, they were left repairing air conditioners and heat pumps or fixing a client’s leaky plumbing. The home services industry doesn’t play by the same rules as the rest of society—often working long hours, weekends, or holidays when others are not.
So for those companies, how do you make your website work just as hard as you do? With Google Webmaster Tools, of course. This one industry tool can help you improve your website’s SEO and make your traffic explode.
Your Website Is a Sales Rep with Zero Vacation Days
If you’re working on holidays, your website should be too! At Blue Corona, we like to think of our website like a sales rep that never sleeps, bringing in visits and leads 24 hours a day, seven days a week, 365 days a year. From our SEO (search engine optimization) work, our clients see measurable website improvements, including:
- Increased organic traffic
- Improved search engine rankings
- Increased leads
How do we do it? We use Google Webmaster Tools to help improve SEO performance.
What Is Google Webmaster Tools?
In March 2015, Google rebranded its webmaster platform, Google Webmaster Tools (GWT), as “Google Search Console.” However, many industry experts still refer to it as Google Webmaster Tools.
What is Google Webmaster Tools, you ask?
GWT is an online tool provided by Google to help improve your website performance, including improving its SEO value. Depending on the depth of your GWT knowledge, it can be used to:
- Improve your search visibility
- Find and fix website errors
- Analyze search data
- Add structured data markup language
- Detect and resolve website hacks
How to Use Google Webmaster Tools to Improve SEO
Improve Your Search Visibility with GWT
Nothing displays authority like earning the top three search results for any given query on Google, but improving your search visibility can be quite difficult without the help of Google Webmaster Tools. GWT helps our SEO campaign managers optimize your web pages for search engines and ensure no title tag or meta description is too long, too short, or missing.
Find and Fix Website Errors with GWT
Google Webmaster Tools improves SEO by sending error messages to webmasters and SEO specialists indicating when something is broken on a website. 404 errors, a missing sitemap, blocked URLs and other technical mistakes can all result in lost search rankings and decreased visibility and should be corrected as soon as possible using Google Webmaster Tools.
Analyze Search Data with GWT
Google Webmaster Tools recently released its own search analytics tool where webmasters and SEO specialists can analyze search data—learn what website visitors are searching to find your site, what city or country they are visiting from, what devices they use (desktop vs. mobile. vs. tablet)—giving your SEO company more search insights than ever before.
Add Structured Data Markup Language with GWT
Structured data, like Schema markup language, is a new tool to add SEO value to your website and capture more real estate on search engine result pages (SERPs). Google Webmaster Tools improves your SEO by allowing you to add markup language about your organization (business hours, address, phone number, logo, etc.), your products and services, events, and more.
Detect and Resolve Website Hacks with GWT
One of the greatest ways to improve your SEO with Google Webmaster Tools is to easily detect when your site has been hacked and resolving the security breech with Google to get back in their good graces. Not to mention, Google recently added a nifty little “This site may be hacked” message on SERPs—ultimately scaring visitors away.
Yes – Google Webmaster Tools Improves SEO Value
If you’re not using Google Webmaster Tools to improve the SEO value of your website, it’s time to take control of your site’s performance and make your SEO explode this summer—because your competitors are.
Data-Driven SEO Specialists Using Google Webmaster Tools
Don’t waste money with another SEO company. At Blue Corona, our SEO specialists are using Google Webmaster Tools to evaluate our clients’ SEO and improve our content marketing strategies on a daily basis.
Want to see how we can improve your website’s performance? Let us run a free SEO analysis of your website—just enter your domain below and we’ll handle the rest!
About The Author: Brandon works in Blue Corona's small business division, Rank First Local. Outside of SEO and analytics, Brandon’s interests include NBA and college basketball, tweeting, and playing with his dogs, Jax and Kona. Twitter: @doylestweet
View more blogs by Brandon Doyle