Electrician SEO: The 4 Pillars of Successful SEO Campaigns

Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs

So, you own and/or operate an electrical business and you’re wondering how to create a better SEO campaign to increase your chances of being discovered by potential customers while they search online, but you’re not sure where to start? Well, you’re definitely in the right place!

An effective electrician SEO campaign will improve the rankings of pages on your website, which will increase traffic to your website and increase the number of qualified leads you receive, ultimately increasing your company’s revenue!

So, what do you need to focus on in order to achieve this successful SEO campaign that drives more qualified leads and booked jobs through your website? You’ll want to make sure these four pillars of SEO are included:

1. Technical SEO
2. On-Site Content
3. Local SEO
4. Off-Site Authority

In this blog, we’ll break down what each of these pillars of electrician SEO is, why they are important, and how you can improve each pillar to rank higher than your competition on Google search listings.

First of All, What Is SEO?

SEO, short for search engine optimization, is simply a set of practices designed to improve the appearance and positioning of web pages in organic search results, according to Moz.com.

Simply put, SEO is how you get your electrician website to rank on the first page of Google search results.

There are many methods and tactics that can be used to create an effective SEO campaign for your business, but there are four main pillars that you will want to focus on to have a successful electrician SEO campaign. Again, those four pillars are:

1. Technical SEO
2. On-Site Content
3. Local SEO
4. Off-Site Authority

Just like you have a list of your must-have tools that you need to be a great electrician, including pliers, screwdrivers, and cable ties, these four pillars are some must-haves for your SEO campaign. Each of these pillars works with the others to optimize your website’s SEO value for Google’s ever-changing algorithm ranking factors.

Pillar #1: Technical SEO

Technical SEO may be a term that sounds a little overwhelming, but simply put, this just refers to the ability of search engines, namely Google, to view your content and explore your website. A few things you want to be sure are optimized within the technical SEO realm are:

• Your website’s URL structure
• Mobile usability
• Site speed
• Overall user experience

URL Structure

Your URL structure should be well organized and clearly present a hierarchy of pages throughout your site. Ensuring this will make it easy for Google to crawl your website and know how to index each page properly.

A not-so-great structure would include URLs that are well over the recommended 60 characters, contains words that are not relevant to the content on the page, and do not include an appropriate “folder” in the permalink.

For example, if you have two different pages on your electrician website about your outdoor lighting installation and outdoor lighting repair services, these two URLs wouldn’t suffice:

• Bad outdoor lighting installation URL – www.yourwebsite.com/electrician-wiring-services-in-your-area
• Bad outdoor lighting repair URL – www.yourwebsite.com/ceiling-fans-and-lights-outside-electrician

A better example of what you would want the URLs of those pages to look like would be:

• Great outdoor lighting installation URL – www.yourwebsite.com/outdoor-lighting/installation
• Great outdoor lighting repair URL – www.yourwebsite.com/outdoor-lighting/repair

These URLs are less than 60 characters, they are relevant to what the content on the pages are about and they sit within the proper outdoor lighting “folder.” Google would be able to easily distinguish what kinds of pages these are and how to index them properly, which also increases your chances of being ranked higher in the search result listings and being discovered by potential qualified customers.

Mobile Usability of Your Website

Optimizing the mobile usability of your site is crucial to having a solid SEO campaign for your electrician business. Since well over half of all web users utilize their phones to browse, you want to ensure that your site is easy to use on mobile phones and tablets.

You can do this by building your website with a mobile-first mindset on a responsive framework. A responsive framework means your electrician website automatically resizes, depending on the device your user is browsing with, whether it’s an iPhone, tablet, laptop, or desktop!

Site Speed

Now, site speed! You must be sure that the pages on your site load quickly. How many times do you get frustrated with a website when the pages seem to be dragging or taking a long time to load fully?

Generally, if a site takes too long to load, it encourages the user to leave and visit another site. Don’t let that be your website’s story.

To optimize your site’s speed, refrain from including large photos, video embeds, or anything of the sort, as they will definitely slow the speed of your site down.

User Experience

The last part of technical SEO is the overall user experience. For the best electrician SEO campaign, you, of course, want to make sure you give the user a great experience while browsing your site. A few questions to ask yourself when building your site to ensure you’re thinking about the user experience are:

1. Is the design of the site clean and easy to view?
2. Is the content on each page easy to read without having to strain, squint, or pinch to zoom?
3. Does the organization of the pages make sense? Are pages easy to find?
4. Is the information presented clearly, easy to understand, and relevant to the page it’s on?

One keyword in each of those questions is the word “easy.” You want to make the user’s browsing time as easy as possible for successful electrician SEO.

Another reason you’ll want to be sure the user experience of your website is at its best is that Google has recently released its Core Web Vitals, which is a set of specific metrics that helps developers understand the user experience of a webpage. Read all about this update here and understand how slow site speed will decrease your ability to rank high in Google’s search results.

Pillar #2: On-Site Content

The phrase “content is king” rings true in the SEO world. Your overall website might be well organized, beautifully designed, and technically sound, but is the content on every page of your website optimized to rank high in Google’s search results, thus improving your online visibility for potential customers who could become qualified leads?

Google ranks individual pages on your website, not the entire website, so you’ll need to make sure each page is optimized to have the potential to rank higher than your electrician competitors in Google’s search result listings.

This means you should consider having a page for every service line you offer so that a specific page ranks well.

So, instead of housing all of your lighting services on one page, break them out into separate pages for increased ranking opportunities across service lines. For example, your electrical services can be broken up into:

• Lighting installation
• Ceiling fan installation
• Panel replacement
• Wiring and rewiring
• Outlet installation

And the list goes on!

Now, having each of these pages is great, but you’ll also want to make sure the content on each page is relevant to what that page is actually about and that the content is high quality!

Along with these different types of service pages, it’s a great idea to add electrician blog posts, positive testimonials, and high-quality images/videos to your site, as well. Adding these types of content will increase the number of pages Google has to crawl, index, and rank from your website!

Pillar #3: Local SEO

Reaching the top of Google’s search result listings is great, but reaching the top of Google’s search results listings in your service area is better. That is where local SEO comes in. Well-optimized local SEO for electricians helps your company rank better for searches in your local service area. This is also what improves your visibility in Google’s local map listings.

So, what are some ways that you can optimize your local SEO? Here are a few:

Optimize Your Google My Business Listing

This first means you want to be absolutely sure that you have claimed and verified your Google My Business listing and be sure all of your business information is filled in accurately.

Though all information is important to fill in correctly, be sure your company name, primary business category, address, phone number, hours, service area, and description are filled in properly. It’s also best practice to include clear and updated photos of your business and/or employees to build a rapport with users who are browsing for your services.

Build and Verify Local Directory Listings

You’ve probably heard of common local directories that customers use to find electrician businesses like yours. Some (not all) of those include:

• Nextdoor
• Angi (formerly Angie’s List)
• Yelp
• Facebook
• Bing

Claiming and verifying your business listings within these directories is a great way to boost your local SEO.

Get More Reviews

Reviews matter. That’s the bottom line. One study, mentioned by Bigcommerce.com, stated that consumers want to see at least 40 reviews to justify trusting an average star rating.

Reviews are also important for your electrician SEO performance because search engines, including Google, take them into consideration when calculating search rankings. So, not only do you want to encourage your customers to leave good reviews, you want to encourage them to leave a lot of them!

How can you encourage your customers to leave more reviews? Three steps:

1. Provide top-tier service
2. Ask your customers for reviews when you’ve completed a service
3. Ask them again and/or provide an incentive for leaving a review

Pillar #4: Off-Site Authority

Ensuring that your on-site SEO is optimized is important, but don’t forget about improving your off-site authority. Building your off-site authority is what solidifies your website’s authority and influences how trustworthy and credible Google sees your website to be.

Improving your website’s authority can be done by increasing the quality and quantity of your backlinks.

A backlink is any link on a third-party website that points back to yours. The more high-quality backlinks you have, the higher your authority. The higher your authority, the more your business and website are seen as a trusted source in the digital world.

There are three different ways to get high-quality backlinks:

1. Natural backlinks – These links are simply given without any work or outreach on your part and are normally given editorially.
2. Manual backlinks – These are given after you’ve reached out to another relevant website and requested to have a link to a page from your site placed on their site
3. Self-created backlinks – These are links from your website that you also place on a website that you also control and/or can add information to.

Social Media Presence

Another way to increase your off-site authority is to be intentional with your social media profiles. Social media, including the likes of Facebook, Instagram, and Twitter, influences your SEO performance.

If you are using your social media platforms in intentional and meaningful ways, you will increase your brand recognition and visibility, which will, in turn, influence consumers to see you as the authority in the electrical industry. A few ways you can use your social media would be:

1. To educate – Try showing your homeowners why it’s safer to have an electrician install lighting around their home or maybe provide them with a few simple tips and tools they can use in their everyday life.
2. To entertain – Show your followers what a day in the life of an electrician is like or show them how you repair or install a new generator.
3. To engage – Maybe you’re wondering which electrical issue customers in your area are dealing with the most. Use social media to ask them and have them respond and actually communicate with them. This not only helps you to connect with your customers, but it also provides you with information about what kinds of service calls you can be expecting to get in a given time frame.

Improving your off-site authority will definitely encourage Google to place you higher in the rankings.

Recap

So, now you know all about the four pillars of a successful electrician SEO campaign. Remember to optimize your technical SEO, your on-site content, your local SEO, and your off-site authority. Focusing on each of these will have you ranking well in Google’s search result listings and driving even more qualified leads to your business’ website.

At Blue Corona, we believe in growing businesses. We work with hundreds of electricians across the United States, working with them to measurably improve their marketing performance.

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