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You might be shocked to hear this—but email marketing is an easy way to bring in additional qualified leads every month. Sounds good, right? So, how can your electrical company take advantage of this marketing channel? And will the investment outweigh any costs associated with it? These are valid questions to be asking, to let’s dive right in and find out if you should be sending a regular email newsletter to both existing and prospective electrical customers every month.
First, let’s take a look at some email marketing statistics:
- 92% of online adults use email, with 61% using it on an average day.
- 44% of email recipients made at least one purchase last year based on a promotional email.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
So, Let me pose the question again: Should electricians invest in email marketing?
If you read the bullet points above, I hope you’re saying “yes!” to that question! When done right, email marketing campaigns are simple, efficient, cost-effective, and are read by relevant eyes—making it an easy way for your electrical company to generate a few extra qualified leads each month from business owners and homeowners who have already opted in to hear from you. Email marketing is a no-brainer.
How Email Marketing Can Increase Your Electrical Company’s Leads
As a top-rated electrical contractor, you’re the expert homeowners and business owners trust for all their electrical problems. You’ve created a large customer base of those who trust you for electrical installations and repairs. This customer base you’ve created is the reason why email marketing is so effective for electrical companies like yours!
With email marketing, your audience has already opted-in to receive your content. It’s likely that the people on your email list are existing customers or prospective customers that have filled out a contact form on a website—because you should NEVER purchase an email list. If someone has already shown interest in your electrical company, give them what they want! Sending a regular email newsletter is a cost-effective way to ensure your company is constantly in the minds of your customers—which is right where you want to be.
Check it out—one email marketing client had 545 visits from their email newsletter in only three months (that’s an extra 181 website visits per month!):
32 of those were visits with conversions through web forms, but that’s not all—there were an additional 112 phone leads from email during this three month time period! Yes, you heard that correctly. That is a total of 144 leads from their email newsletters in just three months.
The best part? A visit from your newsletter is most likely a person who is already interested in your electrical services and is therefore more likely to turn into a sale. A nurtured lead increases sales 20 percent more than a cold lead, which is why a smart email marketing campaign is one of the single most effective ways to build relationships with your customers—both existing and new.
Email Marketing Case Study: How Email Newsletters Can Increase Leads & Sales
There are plenty of statistics that I can share to convince you that email marketing is worth is for an electrical company—but I’ll let the results of this case study do the talking for me. Take a look at how Blue Corona helped this distinguished air conditioning and heating company generate more qualified leads in a few short months.
Our client, an air conditioning and heating company, was looking for ways to further the growth of their business in a large, competitive marketplace. Previously, they had invested in a variety of marketing strategies, from pay per click to radio to print, but were looking for a way to stay top of mind with existing customers and build relationships with prospective customers.
Our client had been in business a long time, and over the years they had grown a large customer base. But simply forming that relationship wasn’t enough to take their business to the next level. They needed to find a way to nurture their existing relationships, stay in the forefront of their customers’ minds, and generate more qualified leads with prospective homeowners. The solution was simple—they needed a more consistent and strategic email marketing campaign.
See how we helped them generate 160 leads in one month! Download the rest of this FREE case study here.
You Have an Business to Run; Let Us Handle Your Electrical Company’s Email Marketing
When it comes to installing new outlets or replacing a circuit breaker, you’re the expert. But when it comes to marketing your electrical business online, it’s likely that you don’t have the time, tools, or resources required. So when you want to begin creating and managing ongoing electrical email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly electrical companies like yours. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today.
About The Author: Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck