First off, congratulations on making the leap into the social world of Facebook! You will find that with the right strategies, Facebook can help you grow a large following of potential customers in your area and spread your marketing messages further than ever before. Don’t let the world of social media intimidate you or overwhelm you. Facebook can be a fun, interactive way to grow your business.
Because we are a data-driven team over here at Blue Corona, we’ve done the homework for you. Below you will find some of the most reliable tips out there to help get your plumbing business seen by the Facebook community.
Using Facebook to Grow Your Plumbing Company
Facebook isn’t just a way to pass the time and keep in touch with friends. This form of social media is used every day by plumbing businesses like yours to generate qualified leads. Simply follow our tips on how to manage your page or let our team do the managing for you. If you are like most business owners and are struggling to find time to keep up with your social presence on top of all other responsibilities, we have a solution for you! Given the extensive SEO and social media experience we have under our belts, you can rely on our team to deliver your business with outstanding results.
How can you get your Facebook page to grow like crazy? You will want to increase your overall engagement by focusing on:
Creating a relevant audience
Responding to comments
Increasing page likes
Scheduling informative, relevant posts
Sharing coupons and current specials
Are you ready to improve your Facebook page and bring in more qualified leads? Continue reading to see what tips we have up our sleeve or schedule your free consultation with a Blue Corona team member to learn more about your social presence.
Post Frequently and Respond to Engagement
In order to grow a strong Facebook following for your plumbing company and increase engagement on your page, it is best practice to post regularly and respond to comments. How often is regularly? It all depends on how much time you are able to dedicate to your page, but it might be overkill to spend three or four hours each day posting on Facebook if you are a small plumbing company.
We recommend posting at least twice a week if you are new to Facebook and would like to use this as a source of community engagement, brand building, and authority boosting. Be careful with your scheduling—you don’t want to overwhelm users with too many posts. We recommend posting organically no more than twice a day. Your goal with these posts is to get as many likes, shares and comments as possible. More engagement means more people are interested and responding to your content, which translates to social success and ultimately more people knowing about your business.
Also be on the lookout for when people respond to your posts or make comments on your wall. Hopefully these will be positive comments, but be prepared for negative ones as well. Regardless of the message context, you should encourage engagement on your plumbing business page by respectfully responding to posts. Any exceptions to this rule? Sure! If there is a long chain of messages being posted off a single image or post, you don’t necessarily need to respond to each and every one. But letting users know that you are active on your Facebook page will only help boost your authority and trustworthiness.
Are you struggling to find enough time to dedicate to managing your Facebook page? How about hiring an experienced online marketing company for the job? Lean more about Blue Corona’s Facebook advertising campaigns.
What Should I Be Posting on My Business Facebook Page?
Alright, now it’s time to dive in to the content of your posts. It won’t do much good to post irrelevant content on your page so let’s take a look at what a good Facebook post should cover.
Start a conversation. Conversations are a great way to increase engagement and draw attention to your page. Having trouble starting one? Give one of three conversation starters a try!
Pose a question
Offer a surprising statistic
Post a fun image or infographic relating to plumbing or home services
Suggest Google, Facebook, and Yelp reviews. Positive reviews will help your company maintain or establish a great image. Your prospective clients will be looking to these reviews for affirmation that your plumbing business is a reliable one. The more reviews the better! As a homeowner with a broken toilet, are you more likely to trust a plumbing company with 5 stars, but only 3 reviews…or a plumbing company with 5 stars and 25 reviews? Most people will probably play it safe and call the company with 25 reviews.
Need some help brainstorming additional post ideas? How about a brainstorming session with some of the most creative minds in the industry!? Give us a call today at 800-696-4690 to talk to one of our experts.
Facebook Topics to Avoid
For those of you who want to get a little more unique with your posts, don’t stray too far away from your goal (to increase engagement). We encourage creative posts! Just make sure to run them by a few coworkers or friends before publishing them. It may seem like common sense to avoid the following topics, but as social media fanatics, we’ve seen these done before!
When posting on your Facebook business page, it is best practice to avoid:
Controversial topics (stereotyping, political views, religious beliefs etc.)
Topics that don’t relate to your business whatsoever
Posts that demean other users
Plumbing Companies that Win at Facebook Posts
Interested to see what kinds of organic posts resonate with future plumbing customers in the plumbing industry? Take a look! We love these examples because they engage with the target audience in a fun, interactive way.
Organic vs. Paid Facebook Posts
Organic posts are all the posts you publish organically on your page. While these posts have the potential to reach your target audience, paid posts stand a greater chance at getting seen. Paid posts are used to directly target your audience using specific settings that you control. With the paid posts settings, you have the ability to select the geographic area you want to posts to show up in, the demographics of users, as well as the frequency and time of day your posts will be shared.
Do you want to invest in paid Facebook posts but need the expertise of someone who knows the ins and outs of this tool? Blue Corona employs an experienced team of social media experts who do just this.
Invite Others to Like Your Page
Before you head off to revamp your Facebook page, we will let you in on one last secret. Getting page likes is a lot easier than you may think! The secret is this: invite people who have liked your posts in the past to like your page.
By using the right tactics to manage your Facebook page, your plumbing business could begin booming. Never underestimate the power of social media. We encourage you to try out our top tips so that you can get the word out about your plumbing services. Want to team up with our social media experts? Blue Corona is here to help your business grow in all the right ways. While some internet marketing companies rely on gut instincts and unreliable data to build out plans, Blue Corona utilizes innovative tools, creative minds, and current trends to give our clients the results they deserve.
About The Author: Courtney is a content marketing specialist at Blue Corona. When she’s not discovering new SEO trends or writing killer blog posts for her clients, you can find her doing pretty much any outdoor activity in the city of Charlotte!
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