This is a public service announcement to the entire home services industries. Do not change the channel until after this important message.
Angie’s list is free.
You may now return to your usual programming.
Angie’s List, the online company review platform that also hosts content, Q&As, and company profiles, has lifted the paywall on its reviews, giving previously blocked consumers access to its database of local companies and their ranting or raving fans. The change came in a bid to attract younger homeowners to the review site, which prides itself on the quality of its reviews and services.
Why Is Angie’s List Lifting Its Paywall Such a Big Deal?
A consumer used to have to be a member of Angie’s List to see reviews of a company. Now they don’t. In today’s crowdsourcing society, reviews are getting more and more important for businesses every day. What does that say about reputable review sites?
Angie’s List already has more than 3 million users and 10 million reviews, which packs a punch when it comes to company reputation—and that number will only keep growing now that it’s taken down the paywall. Angela (Angie) Hicks, the company’s CEO, has said herself one reason the site generates so much user loyalty is that most users leave detailed reviews, which is super-helpful for homeowners look for more than a “Service was great!” blurb on Google+.
What a Free Angie’s List Means for Your Home Services Company:
A free Angie’s List has a few implications for your home services company, whether you’re a plumber, electrician, home remodeler, or pest control specialist:
Stay on top of your customer service. Unlike Yelp and Google Business, companies could get by with bad reviews and negative feedback on Angie’s List because no one saw it. Well, approximately less than one percent of the population could see it, because of the paywalls. But without that wall, all those negative reviews and feedback you ignored need to be addressed.
You’re going to need to develop a strategy to get reviews. While most people have heard of Angie’s list, most of them haven’t used it. If your company has no reviews or negative ones, it’s time to start incorporating Angie’s List into your strategy. If you don’t already have a strategy to generate reviews for your company, we need to have a little talk.
If your company isn’t listed on Angie’s List or you haven’t claimed it, do that now. By registering your company you’ll be able to stay on top of reviews, gain insight into your client and customer base, and gain access to the 3 million user already registered on the site. It’s actually quite easy. Make sure your profile is filled out completely, and give as much helpful information as you can for prospective customers.
Have any more questions about Angie’s List or SEO in general? Give us a call or contact us today!
About The Author: Betsy is a content marketing specialist with Blue Corona. When she’s not managing SEO campaigns or writing badass blog posts she’s practicing Muay Thai, hiking with her dog or teaching kids how not to fall off a horse.
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