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What a Free Angie’s List Means for Your Home Services Company
This is a public service announcement to the entire home services industries. Do not change the channel until after this important message.
Angie’s list is free.
You may now return to your usual programming.
Angie’s List, the online company review platform that also hosts content, Q&As, and company profiles, has lifted the paywall on its reviews, giving previously blocked consumers access to its database of local companies and their ranting or raving fans. The change came in a bid to attract younger homeowners to the review site, which prides itself on the quality of its reviews and services.
Why Is Angie’s List Lifting Its Paywall Such a Big Deal?
Angie’s List, along with other directory sites, has begun to dominate organic search results. Consider the below:
When searching for “find an electrician in Washington, DC,” the top three organic search results are directories, and the fourth listing is for Angie’s List.
And guess what? You can actually get leads through directory sites.
A consumer used to have to be a member of Angie’s List to see reviews of a company. Now they don’t. In today’s crowdsourcing society, reviews are getting more and more important for businesses every day. What does that say about reputable review sites?
Angie’s List already has more than 3 million users and 10 million reviews, which packs a punch when it comes to company reputation—and that number will only keep growing now that it’s taken down the paywall. Angela (Angie) Hicks, the company’s CEO, has said herself one reason the site generates so much user loyalty is that most users leave detailed reviews, which is super-helpful for homeowners look for more than a “Service was great!” blurb on Google+.
What a Free Angie’s List Means for Your Home Services Company:
A free Angie’s List has a few implications for your home services company, whether you’re a plumber, electrician, home remodeler, or pest control specialist:
- Stay on top of your customer service. Unlike Yelp and Google Business, companies could get by with bad reviews and negative feedback on Angie’s List because no one saw it. Well, approximately less than one percent of the population could see it, because of the paywalls. But without that wall, all those negative reviews and feedback you ignored need to be addressed.
- You’re going to need to develop a strategy to get reviews. While most people have heard of Angie’s list, most of them haven’t used it. If your company has no reviews or negative ones, it’s time to start incorporating Angie’s List into your strategy. If you don’t already have a strategy to generate reviews for your company, we need to have a little talk.
- If your company isn’t listed on Angie’s List or you haven’t claimed it, do that now. By registering your company you’ll be able to stay on top of reviews, gain insight into your client and customer base, and gain access to the 3 million user already registered on the site. It’s actually quite easy. Make sure your profile is filled out completely, and give as much helpful information as you can for prospective customers.
Is there still a paid option?
Yes- Angie’s List now offers three tiers:
Green – Free. Includes:
- Access to reviews
- Company profiles
- Digital magazine
Silver – $24.99 per year. Includes:
- Access to reviews
- Company profiles
- Digital magazine
- Print magazine
- Discounts
- Fair Price Guarantee
- Care support
- Project pricing guide (coming soon)
- Project scheduling (coming soon)
- Project financing (coming soon)
Gold – $99.99 Per Year. Includes:
- Access to reviews
- Company profiles
- Digital magazine
- Print magazine
- Discounts
- Fair Price Guarantee
- Care support
- Project pricing guide (coming soon)
- Project scheduling (coming soon)
- Project financing (coming soon)
- Dispute resolution
- Handy chat (coming soon)
- Emergency service line (coming soon)
- Insta-Hire (coming soon)
- eCommerce savings (coming soon)
Have any more questions about Angie’s List or SEO in general? Give us a call or contact us today!
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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