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Think about the last time you used a search engine to find a local business. After you hit “search,” be honest—did you go past the first page of results? If you’re like the rest of the world, you’re probably shaking your head no. With that in mind, it’s not surprising that when business owners come to Blue Corona, they are concerned with how their business ranks locally.
Don’t worry—if you find yourself trying to improve how your business is doing in the local listings, you’ve come to the right blog! While there’s no magic spell or potion that can bring your business up in rankings, we do have some tips for making the most of your local rank.
Of course, you can also get in touch with us. We’d be happy to do a FREE analysis of your website.
What’s Up with the Local Pack?
Did you know that Local SEO can improve your authority (which, by the way, is a very important part of a good SEO strategy)? The first thing you should do, if you haven’t already, is claim your Google My Business page. A correctly claimed and optimized Google My Business page will allow you to show up in the “Local Pack” of search results, which looks like this:
The Local Pack shows the top three results within your service area, based on the following factors:
- Well-written website and Google+ content
- Site structure
- Mobile-friendly website
- How close your business location is to the searcher
- Number of and rating of Google+ reviews
- Association with local directories
Before you think that this is a lot of fuss over getting your business in one particular group on Google, let’s dive deeper into how Local SEO is much more than some clique on one listing.
Google is the most used search engine on the web, period. The exact percentage of users is difficult to pin down, but it’s usually cited as somewhere between 66 – 80%, depending on the study. This means that if you want your business to be seen by more people, you should actively work to increase your ranking on Google. Using Local SEO best practices to break into the Local Pack is a great way to accomplish this.
The Local Pack listing alone accounts for approximately 44% of clicks by users of Google, primarily with traffic to the business name and the website link. Local SEO and organic search are tied together, so the better your organic SEO strategy is, the better your Local SEO standing should be.
The Importance of Google My Business
If you’re looking for a simple way to keep your business relevant in the search listings, start with your Google My Business Page. Not only will this help your standings in the local pack, but it’ll also help your potential clients:
- See your location
- Find your contact details quickly
- See your business hours
- Discover reviews written by others
- Find directions to you
- See what your logo looks like
With all of this information in one place, potential clients will get a better gauge of what you do. So how can you make sure your Google My Business page is optimized to its full potential?
Clean Up Your NAP
NAP stands for Name, Address, and Phone. This information will be vital to users because it is the easiest way to determine if a business is local! However, businesses that have been around for a while may not have consistent NAP data across the internet. Make sure it’s consistent across every listing and you’ll have better Local SEO. Google pulls the NAP listings from many online directories, sources, and citations when determining which companies to list for geo-specific searches. Long story short, consistent NAP is crucial.
For small businesses, online reviews are one of the best ways to get genuine customer feedback and an online version of “word of mouth” referral. Additionally, online reviews can improve your website’s visibility in search engine results for online searches with specific locations (also known as local search engine optimization). Once you correctly claim and optimize your Google My Business page, your company will stand a better chance of showing up in the Local Pack. How can you get reviews for your business? Learn more here.
Need Help with First Page Local Listings?
We’ve got your back. At Blue Corona, we’re well aware of the many moving parts to Local SEO—and those parts change on the regular. We approach Local SEO the same way we approach SEO, by making data-driven decisions to turn your website, and its ranking, into your strongest marketing asset. By evaluating the status of your current Local SEO and then creating a plan of attack, our content marketing specialists can take your website’s ranking to another level.
Ready to change your local rank for the better? Chat with us today to learn how Local SEO can help your company grow faster!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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