Different than pay per click ads, Google’s Local Services are pay per lead ads that show up at the very top of search results for specific queries.
Also unlike traditional PPC ads, when Local Services ads are present, they receive a total of 13.8% of local SERP clicks. How they work is by instead of targeting keywords or placements on websites, you target services. When a person’s online search query matches criteria for those services, their ad will be eligible to show:
But, exactly what is it that makes these ads such a great investment? Below you’ll see the statistics that show how effective these ads are.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
View more blogs by Blue Corona
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
Ready to increase your online presence today with digital marketing?