If your company was offered a sales representative to work for you for free, without any commission and all you had to do was put in a day of training them…wouldn’t you say “yes!” right away? That’s what Houzz is basically offering with its new Houzz Site Designer feature.
We’ve put together a guide for what exactly this feature is and how you can best use it to grow your remodeling, contracting, or home building company. (Scroll to the bottom to discover an awesome infographic on Houzz content marketing tips!)
Houzz’s Site Designer Basics
Any business Houzz account can create a custom micro site off Houzz. Houzz offers a number of templates, called “Site Themes.” Using these templates, the Site Designer features pulls information and photos directly from your Houzz account to begin filling out your site’s content and layout. It will pull:
Your Houzz customer reviews
Your contact information, including phone number and address
From there, you can select which photos will go as the banner images, the size and placement of your logo, the content and headers, links to your social profiles, and more. When you’re ready to build out the pages, you have the options of:
Text page (which you could personalize for a services or service area page)
Most of the Site Designer interface is intuitive and there are many features that you can play around with and customize. As you go, you’ll also be able to preview your site from the perspective of a:
In my opinion? Houzz has managed to give you enough options so that you can create a microsite that feels like an extension of your Houzz profile and brand while presenting it in a way that makes it easy to set up and publish. I’m no web designer and I got one of my clients a Houzz microsite from development to live within the first week of the tool being available to business accounts!
Tips for Optimizing Your Houzz Microsite for Search Engines
When building your custom Houzz site in the Site Designer interface, it’s important to remember a few things in order to get the most out of this site. For many remodelers and builders, this should still be seen as an online sales representative that can generate you leads. That said, don’t forget to:
Add your Google Analytics Code and Google Site Verification Code – this will allow you to track everything and take a data-driven approach to looking at the value of this microsite.
Use your basic SEO best practices on each page – these pages have the ability to rank in search engines, so you should follow SEO best practices, including 500 – 700 words, keyword rich content, correctly coded headers and body text, etc.
Optimize the page settings of each page – Houzz lets you set the URL, title tag, and meta description visible in search engines.
Link to this site – Google views links to websites as authority builders and indications that the site provides value to a potential visitor. Have your other web domains and profiles link to this site. Not only can this drive traffic, but it can also pass on link juice and page value, thus increasing your opportunity to rank in search engine results pages.
Decide your site’s URL – You have two choices when it comes to your microsite’s URL: (A) use your Houzz domain as a Houzz domain (e.g. bluecorona.houzz.com) or (B) use another domain you own (e.g. bluecoronamicrosite.com). One is not better than the other—option (A) can give you a perceived authority boost by being associated with Houzz and option (B) allows for you to have an exact match domain (while not as strong of a ranking factor anymore, they can still help).
Think about branding – While not necessarily a direct impact on SEO, be sure to think through the branding of your site. Many layouts allow you to choose background color and logo placement and sizing. How will you customize these to best represent your brand to potential customers?
Get Started On Your Houzz Site Today!
At Blue Corona, we’re all about maximizing online real estate in search engines—from gaining the top keyword rankings for organic results, to having well-run pay-per-click (PPC) campaigns that get you the top spots, to ensuring your Local SEO game is in check so you can show up in local packs. Creating and publishing a Houzz microsite is just one more step you can do. It gives you another horse in the race and another marketing effort to get you leads and sales.
Most business owners simply don’t have the time to maximize their Houzz presence—they’ve got a business to run! At Blue Corona, we’re Houzz Marketer Certified to help those in the home design and exteriors industry maximize their online real estate, implement a Houzz online marketing strategy, and improve their authority on the web.
If you already have Houzz, fill out the form below with your Houzz URL for a FREE Houzz assessment. If you don’t have a Houzz, contact us today and we’ll get you set up!
Check out our infographic on Houzz marketing tips:
About The Author: Hannah is the SEO Team Lead at Blue Corona. If she's not busy daydreaming about the training session for her team, you can find her improving client conversion rates and planning her next trip.
View more blogs by Hannah Nelson
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”