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Data-driven. It’s become a little bit of a marketing buzz word, hasn’t it? While I can’t speak for other marketing companies, I can safely tell you that every single employee at Blue Corona takes a data-driven approach to not only their jobs, but also to growing our business. They know our company’s revenue goal; they know how many sales we need to get there; and how many leads we need to get those sales. Even better, they know this information for all of their clients. This is just the tip of our data-drivenness—here’s another example:
That wasn’t actually my example, but it helps to make my point. That’s a small sampling of our data-driven office swag. Here’s my actual example:
In the name of being data-driven, one of my coworkers did an analysis of Blue Corona sales by lead type: phone leads vs. online form submissions. What she found was that people who called in (phone leads) were more likely to turn into a sale than those who filled out one of our online contact forms.
Obviously this might not be true for your industry, but it’s definitely worth some analysis. If you know that your phone leads tend to be better than your web form leads, you would want to try to increase the number of phone leads you receive, right?
Fortunately for you (and for us, too!), there’s a new super easy way to get more phone leads for your business.
Google AdWords Introduces Call-Only Campaigns
If you’re new to the world of online marketing, Google AdWords is Google’s paid search platform which is responsible for generating the ad listings in Google search results. This is the easiest way to get your business on the first page of Google—by paying to be there.
Just last week, Google AdWords introduced new call-only campaigns. In the past, you could include “click-to-call” extensions to your ads to encourage mobile searchers to call your business, but these searchers still had the option to click through to your site as well.
With new call-only campaigns, your ad will only show on mobile devices that can make phone calls. This means you are essentially paying per call instead of paying per click. This is extremely ideal for businesses that value phone calls rather than clicks and contact form submissions.
“Since every click goes towards a phone call, you can design a bidding strategy based specifically on your CPA or ROAS goal for calls. This helps you maximize the value of every call to your business. Tailor your ads for phone calls with creatives like ‘speak to a specialist today’ or ‘call to make an appointment’ to let people know they can easily reach your business without needing to visit your site.”
Need Help with Your Call-Only Campaign?
Blue Corona has a team of dedicated PPC specialists with years of experience creating and optimizing campaigns in a wide range of industries for AdWords. And remember that data-driven approach I was talking about before? It applies here as well. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the AdWords account, including:
- The client’s sales funnel
- The lead-to-sale ratio
- The visit-to-lead ratio
- Profit margins for each product and service sold
We use our understanding of the client’s sales funnel to set bids appropriately and achieve the optimal cost per lead. Our desire to make the client’s business our own combined with years of expert PPC management experience equals a cost-effective form of advertising with tremendous reach and potential.
Contact us today to get started with a call-only campaign.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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