Word of mouth can only get you so far, which is why many remodeling companies have turned to online marketing. It’s an effective way (if done right) to increase the amount of leads your website is generating, and in turn, sales. So, what is the magic trick to maximizing your online real estate and landing a prime spot on the first page of Google? Well, there is no trick. But there is pay per click (PPC) and search engine optimization (SEO), and those are just as effective!
Something to keep in mind: getting your remodeling firm on the first page of Google won’t happen overnight—it takes testing, tracking, tweaking, and repeating—but a smart, hardworking SEO strategy is worth the effort.
So, how can you get your remodeling company ranking on page one of Google? Let’s find out.
SEO for Remodeling Companies
The most critical element in an effective SEO plan is quality content. That means providing your site’s visitors with the information they need to make an informed decision about the services you offer. Doing this starts with looking at your business from a potential client’s perspective. Think about the questions people ask you during remodeling estimates:
Will I need an architect for my home addition?
Can you special order a specific tile pattern?
What happens if there’s a change order?
Why does X cost what it does?
The content that answers these questions shouldn’t come in a Frequently Asked Questions (FAQ) page (although a good FAQ is always a good thing to have on your site). You should get your ideas for content from your knowledge of your customer’s needs. Giving them as much information as possible shows site visitors that you know what you’re doing and that you care about providing good service.
A good SEO company will have copywriters on staff that are knowledgeable about the remodeling industry to write exactly the right kind of content that will increase your rankings. At Blue Corona, every one of our SEO copywriters can write confidently and accurately about remodeling—and it shows. (Don’t believe me? I’ve written hundreds of webpages about kitchen remodeling, bathroom remodeling, and even whole home remodeling!)
Apart from creating high quality content, there are other SEO factors you need to consider if you’re expecting your remodeling website to rank well in the organic listings. Search engines like Google should be able to easily crawl, understand, and index your website (read more here). An SEO-savvy web developer can do things like improve your site speed, create a search-engine friendly site navigation menu, develop a well-structured XML sitemap, build a responsive site for mobile and tablet users, and more. All of these elements work together to push your rankings higher.
Not sure where your remodeling company stands when it comes to SEO? Stand alongside Blue Corona—we can help!
PPC for Remodeling Companies
As much as we would like it to, SEO success doesn’t happen instantly. I’m going to upfront with you—SEO can take anywhere from a few weeks to several months to deliver results, so you’re unlikely to get more organic (non-paid) traffic, leads, and sales early in your investment. That’s why pay per click (PPC) campaigns are great for remodelers looking to get more leads right away. They’re quick. They’re effective. And if done right, they get results.
Don’t be fooled by the naysayers that claim nobody clicks on paid ads. It used to be that Google’s PPC ads were in a well-defined bright yellow box on the top right of the search engine results page. That yellow box has disappeared and been replaced with a tiny little icon that says “Ad.” This is Google’s way of getting more people to click on paid listings. (Most of the time, people who click on ads don’t even realize they’re doing so!)
If you’re not investing in PPC, you’re basically giving those clicks to your competitors. You could be missing out on a big great room addition in a ritzy neighborhood or a complete kitchen renovation! And PPC doesn’t have to be prohibitively expensive—it’s a smart strategy to try.
More Page 1 Rankings = More Leads
While the paid listings, organic listings, and local listings are the top three strategies for getting your remodeling company on the first page of Google, there are some other things you can do to strengthen these tactics.
If your remodeling company has more than one line of business, a microsite can be a good way to gain attention for them.
A microsite is a website used to supplement a company’s primary domain. Usually, the microsite will have a URL completely different from that of the main business along with its own unique design and navigation. Microsites can help you target different buyer personas, appear more relevant and authoritative, and get multiple listings in organic search results.
So if you own a remodeling company but you also do custom building or handyman work, microsites for these other lines of business can help attract more leads. You can read more about the benefits of microsites in this informative post, “Should I Build Multiple Websites?”
SOCIAL MEDIA FOR REMODELERS
If you think your remodeling company doesn’t need to be on Facebook, Pinterest, or Houzz, you might want to find a new line of work. I can almost guarantee that the top remodeling firms in your area—especially those that are national or regional chains—are taking advantage of these social platforms to get more leads. Project photos, stories about outstanding customer service, comments from happy clients, and authoritative posts on these sites help raise your profile on the Web and put your name in front of more prospects. Learn more about how remodelers can best use Houzz and the advantages of Pinterest for Business accounts.
Land Your Remodeling Company a Spot on Page One
If you’re considering investing in online marketing services for your remodeling website, you need to remember these three things:
To get more website traffic and leads, you want to maximize first page real estate.
Paid ads DO NOT significantly cannibalize traffic from organic listings (and vice versa).
Investing in SEO and PPC can be effective, but proper set-up, management, and tracking is critical to achieve maximum ROI.
At Blue Corona, we specialize in SEO and PPC for remodeling companies. We have a proven pay per click setup and management system specifically designed for the remodeling industry, and our SEO specialists have extensive experience helping remodeler, like you, get more qualified traffic.
If you’re ready for your remodeling company to dominate the search engine results—increasing your leads AND sales—contact Blue Corona to learn about our SEO and PPC services.
About The Author: Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends. ”