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At the end of the day, your goal as a business owner is to generate more revenue from your heating and cooling business. So, if you’ve been wondering how to grow your HVAC company, we have a suggestion for you. It’s simple. It’s easy. And it’s something you should be doing—blogging!
According to Contracting Business, “Blogging is a simple way to strategically add practical content in your own voice strategically to resonate with your target clients/prospects.” And we couldn’t agree more. By regularly posting relevant content on your blog, you will be providing your customers the answers they’ve been looking for—making it evident that you are the authority.
3 Ways Blogging Can Grow Your HVAC Business
We’re often asked by new clients if they need a blog on their website. So let me ask you this, do you want your HVAC company to show up in the organic search results on page one of Google? If you answered yes, then we highly recommend creating a blog. Here are three ways that blogging can grow your HVAC company:
An HVAC Blog Will Improve Your Authority
It’s important to know that blog posts aren’t always going to generate qualified traffic, but that’s fine (and is to be expected). One of our client’s organic visits jumped from 2,582 in July 2015 to 13,301 in July 2016. Crazy, right? That insane increase is the result of a nationally ranking blog post! What’s so great about that, you may ask? Authority, authority, authority. The higher a page ranks and the more people click the listing—and other websites start linking to it—the more authoritative it is in Google’s eyes. And the more consumers see the company as a trustworthy, reputable authority online (and in their market—if they’re local).
An HVAC Blog Will Improve Organic Traffic
We’ve said it before, but we’ll say it again: Google ranks web pages, not websites. So to improve rankings for as many keywords as possible, you need to build out your website content. Blogging is a smart, simple way to do this. The more pages you have on your website (each blog post is an individual page), the more chances you have to show up on the search engine result pages. This means there is more of a chance for users to click through to your page, come to your site, and convert into a lead.
Blogs make it really easy for you to connect with your audience because majority of people search long tail keywords. You can expect your blog’s organic traffic to grow as you answer the questions people are asking or provide the information they’re looking for. How often do customers call in or submit a contact form with a question about their air conditioner? Imagine how many other homeowners in the area are looking for the answer to this same question. It’s likely that they all googled their question before giving you a call, and by having a blog post with the answer, you’ll show the homeowner that you are the authority in the HVAC industry.
An HVAC Blog Complements Your Social Media Efforts
As you probably already know, social media is a great way for HVAC companies to stay top of mind with customers. But you don’t want all your social posts to be promoting your heating and cooling services. Now, you might be thinking that’s crazy. I know, I know, you want leads from social. But if you share too many promotional posts, users might get frustrated. That’s where blog posts are a great tool.
Instead of trying to convince someone to schedule air conditioner maintenance, you can share a blog post that discusses the benefits of HVAC maintenance or signs your AC system might need a repair. These helpful blogs will resonate with your audience and provide them with answers they might have been looking for. Another plus—you’re leading them to your website! So, if they click your social post, read the benefits of AC maintenance, and then realize that they want the service, they can easily contact you.
Blog Post Ideas for the HVAC Industry
Regularly updating your HVAC blog can seem daunting. But we promise it’s not as time consuming as you may think—and the benefits are great. So, how often do you need to be blogging for your HVAC company? It all depends on your goals! If you’re trying to dominate the search results, you might want to start with a lot of high quality blogs in the beginning, and eventually lighten the load to one a week. You might only be focused on improving your website’s “freshness” score and post one blog weekly. The options are endless, and the choice is yours. Now that you know how often you want to blog, you need to come up with ideas to blog about.
When brainstorming ideas, think of Google as your best friend. Some of the most common Google inquires ask who, what, when, where, why, or how. So, if you’re having trouble coming up with a good blog topic, Google is happy to make some suggestions:
See? There’s eight blog topics for questions that people are regularly searching.
Blogging Can Grow Your HVAC Business
Now that you’ve read this blog, you know that you need a blog on your HVAC website. But if you don’t have the time to regularly craft strategic blog posts, the team at Blue Corona can help establish your company as the authority in your area! We can help with blogs, social media, video, press releases, FAQs, e-mail newsletters, e-books, white papers, and more. And we’ve crawled nearly 10,000 HVAC websites for best practices. Let’s start with a free website analysis, and from there, we’ll come up with plan to measurably improve your online marketing.
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck