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I’m going to tell you a secret. Ok, it’s not really that big of a secret but it’s something that might shock you. Email marketing is an extremely effective way to increase the number of leads your HVAC company is getting on a monthly basis. I know, I know, you’ve heard this before—and you’re already investing in radio ads, social media, and more. Do you really need to invest in a monthly email newsletter, too?
Well, let’s take a look at some very important email marketing statistics:
- 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- A message is 5x more likely to be seen in email than via Facebook.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
Now let me ask that question again. Do you really need to invest in a monthly email newsletter, too? Yes, you should! Keep in mind, when done right, email marketing campaigns are simple, efficient, cost-effective, and are read by relevant eyes—making it an easy way for your HVAC company to generate a few extra qualified leads each month from homeowners who have already opted in to hear from you. It doesn’t get much easier than that.
So, Is Email Marketing Really Worth It for an HVAC Company?
I’ve said this before and I’ll say it again—yes! With a strategic plan in place, your email marketing can be extremely effective. Your audience has already opted-in to receive your content. They’ve shown interest in your company, so give them what they want! Sending a regular email newsletter is a cost-effective way to ensure your company is constantly in the minds of your customers—which is right where you want to be.
Not only can monthly email newsletters with valuable tips and information help build your authority in the HVAC industry, but they can also help drive more traffic to your website and generate leads! The more leads you get, the more sales you’ll make. And this this where email marketing can really make an impact.
Check it out—one client had 545 visits from their email newsletter in only three months (that’s an extra 181 website visits per month!):
32 of those were visits with conversions through web forms, but that’s not all—there were an additional 112 phone leads from email during this three month time period! Yes, you heard that correctly. That is a total of 144 leads from their email newsletters in just three months.
The best part? A visit from your newsletter is most likely a person who is already interested in your HVAC products/services and is therefore more likely to turn into a sale. A nurtured lead increases sales 20 percent more than a cold lead, which is why a smart email marketing campaign is one of the single most effective ways to build relationships with your customers—both existing and new.
Email Marketing Case Study: How Email Newsletters Can Increase Leads & Sales for Your HVAC Business
There are plenty of statistics that I can share to convince you that email marketing is worth is for an HVAC company—but I’ll let the results of this case study do the talking for me. Take a look at how Blue Corona helped this distinguished air conditioning and heating company generate more qualified leads in a few short months.
Our client, an air conditioning and heating company, was looking for ways to further the growth of their business in a large, competitive marketplace. Previously, they had invested in a variety of marketing strategies, from pay per click to radio to print, but were looking for a way to stay top of mind with existing customers and build relationships with prospective customers.
Our client had been in business a long time, and over the years they had grown a large customer base. But simply forming that relationship wasn’t enough to take their business to the next level. They needed to find a way to nurture their existing relationships, stay in the forefront of their customers’ minds, and generate more qualified leads with prospective homeowners. The solution was simple—they needed a more consistent and strategic email marketing campaign.
See how we helped them generate 160 leads in one month! Download the rest of this FREE case study here.
You Have an Business to Run; Let Us Handle Your HVAC Email Marketing
When it comes to installing an air conditioner or repairing a furnace, you’re the expert. But when it comes to marketing your HVAC business online, it’s likely that you don’t have the time, tools, or resources required. So when you want to begin creating and managing ongoing HVAC email marketing campaigns, we’ve got your back. Email marketing is almost guaranteed to increase your overall marketing performance, and it is a perfect way to complement and enhance other types of marketing strategies such as pay per click, SEO, print, and TV.
Although we service all industries, we have extensive experience helping small to medium sized home services companies get more leads and sales from the web—particularly HVAC companies like yours. Get some example email newsletter campaigns emailed to you. Contact one of Blue Corona’s email marketing specialists today.
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck