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Local SEO is talked about a lot by business owners but it can be difficult to get a complete grasp of everything that Local SEO entails if you don’t work in the digital marketing industry. Let us share our knowledge with you so that you can do the following:
- Know what you’re talking about
- Make this crucial asset work for your business
- Ask your digital marketing firm the right questions
What Is Local SEO?
Since 2010, Google has continually moved toward focusing on locality. A few years ago, Google realized that people were adding the phrase “near me” to the end of their searches, resulting in searches for items like “garage door repair near me” and “plumber for sink repair near me.” To solve that problem, Google embraced Local SEO and started featuring business listings that match users’ search queries on their results page.
Local SEO is how we, as a digital marketing team, get your business seen by potential customers in your service area. The goal of Local SEO is to get your website ranking highly—using the factors detailed below—that it falls within the coveted Local Pack. The Local Pack is the industry term for the first three results that you see on google when you search for a service, like you see in the image below.
The Local Pack shows the top three results within your service area, based on the following factors:
- Well-written website and Google+ content
- Site structure
- Mobile-friendly website
- How close your business location is to the searcher
- Number of and rating of Google+ reviews
- Association with local directories
Why Does Your Local Pack Rank Matter?
Before you think that this is a lot of fuss over getting your business in one particular group on Google, let’s dive deeper into how Local SEO is much more than some clique on one listing.
Google is the most used search engine on the web, period. The exact percentage of users is difficult to pin down, but it’s usually cited as somewhere between 66 – 80%, depending on the study. This means that if you want your business to be seen by more people, you should actively work to increase your ranking on Google. Using Local SEO best practices to break into the Local Pack is a great way to accomplish this.
The Local Pack listing alone accounts for approximately 44% of clicks by users of Google, primarily with traffic to the business name and the website link. Local SEO and organic search are tied together, so the better your organic SEO strategy is, the better your Local SEO standing should be, with some concerted effort on specific areas.
You want your business to be one of these three in the Local Pack, featured prominently above the fold with a Google algorithm box of approval.
How We Make Local SEO Work for You
We approach Local SEO the same way we approach SEO, by making data-driven decisions to turn your website, and its ranking, into your strongest marketing asset. By evaluating the status of your current Local SEO and then creating a plan of attack, our content marketing specialists can take your website’s ranking to another level. Our goal for you is always the Local Pack and we use the following tools to get there:
- Increases in organic traffic
- Content focused on locality
- Unique title tags and meta descriptions for each product and service area
- Consistent NAP across every listing
- Authentic reviews, marked up with schema
- Reputable directory listings
- Ensuring a mobile responsive website
- Authority building measures
Need Help With Local SEO? We’ve Got Your Back…
There are a lot of moving parts to Local SEO and those parts change frequently, so finding the right company to partner with for your digital marketing needs is an important step to getting your Local SEO authority established.
If you’re looking to move in to that envied Local Pack, reach out to us at Blue Corona to talk through where your site stands now and get our recommendations for how Local SEO can help your company grow faster!
About The Author: Blue Corona's digital marketing team is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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